FMC Tools
- Resource Library
- Information Marketplace Webinars
- State Associations
- Listserv
- FMPP Info Center
- Newsletter
- Events
FMC & You
Follow Us
Information Marketplace
Professional Development Webinar Series
Many past webinars and presentations are available below and on FMC’s youtube channel!
Got ideas for upcoming webinars? Members can send ideas to membership@farmersmarketcoalition.org.
Archives
FMC capacity building webinars take place on the second Tuesday of every month, unless otherwise noted. Webinars are for FMC members and provide an opportunity for interactive learning and skill development from experts in the field. Webinars are free for FMC members, or $35.00 for non-members. Not yet a member? Learn more
USDA’s $4 Million Appropriation for EBT at Farmers Markets:
Are you eligible to receive a free EBT machine from your state? Last year’s results,
this year’s changes and your questions for FNS
May 6, 2013
$4 Million EBT Webinar Fact Sheet (PDF)
$4 Million EBT Webinar Slideshow (PDF)
The Power of POP: Oregon City presents their children’s market program
The Power of POP: Oregon City presents their children’s market program slideshow (pdf)
Oregon City Farmers Market is entering their third year of hosting the Power of Produce (POP) Club, which provides local children with tokens to buy fruits and veggies, and also offers 27+ educational activities. In the upcoming webinar, we will learn about the mechanics of the program and how it has been replicated in other areas of the country.
Jackie Hammond Williams, market manager, Oregon City Farmers Market. For children ages 5-12, the POP (Power of Produce) Club distributes $2 tokens for purchasing fruits and veggies at the market every time they shop (as long as funds allow). Shoppers and organizers from markets across the US and Canada have asked Jackie for advice on starting similar programming at their local markets; this webinar will serve as an overview of the program’s mechanics, its scalability, and ways to replicate.
Natalie Roper, FMC intern, Charlottesville, VA. Natalie and a team of UVA students visited and evaluated the Oregon City POP program, then started their own version of the POP Club in Charlottesville! She will share their interpretation of the program, including how they adapted it to meet the needs of the team and the community. The UVA team is also creating a toolkit that will be available to the public in February.
Creative Fundraising Strategies for Farmers Markets
Creative Fundraising Strategies for Farmers Markets Slideshow (pdf)
Successful ways that farmers markets have raised money.
Donita Anderson, Executive Director of the North Union Farmers Market in Ohio hosts several fundraising events throughout the year.
Wayne S. Corey, President, Board of Directors Des Moines Farmers Market in Washington takes fundraising beyond special events by integrating a multi-tiered approach to fundraising throughout the year.
Leslie Schaller, Program Director of The Appalachian Center for Economic Networks (ACEnet), moderates the webinar.
Purpose Defined: Developing a Market Mission Statement
Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so.
Presenter- Darlene Wolnik, Independent Researcher and Trainer – Community Food Systems
and FMC Market Programs Advisor
Moderator- Jen O’Brien, Interim Executive Director, Farmers Market Coalition
Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so.
Presenter- Darlene Wolnik, Independent Researcher and Trainer – Community Food Systems
and FMC Market Programs Advisor
Moderator- Jen O’Brien, Interim Executive Director, Farmers Market Coalition
National Farmers Market Training Discussion
10-10-2012
Presenters:
Bernadine Prince, President FMC, Co-founder and Co-Director of FRESHFARM Markets, DC
Dru Montri, Director, Michigan Farmers Market Association
Darlene Wolnik, Independent Researcher and Trainer for Public Markets
411 on Food Safety: A common sense approach for farmers markets
Sep 25, 2012 at 1:00 PM EDT
- Food Safety Slideshow (pdf)
- Resource Sheet (pdf)
Farmers Market Coalition members are invited to a webinar focused on food safety at the farmers market. Mareya Ibrahim founder of Grow Green Industries and Brian Moyer Program Assistant for Penn State Cooperative Extension will discuss why a proactive approach to food safety is essential, good practices for markets and vendors, as well as ways to communicate to customers about their role in food safety. Read more and register today.
Colleen Newvine presented at two FMC webinars on developing relationships through social media and PR.
Weeding the Social Media Garden
How to Pick Up a Reporter
Farm Bill for Farmers Markets
The Farm Bill is one giant, overwhelming, piece of legislation. To highlight key aspects during this important phase of the Farm Bill timeline, on May 22, 2012, FMC presented a member webinar on the Farm Bill, tailored for farmers markets.
Kate Fitzgerald, policy adviser, clarifies the often-confusing farm bill process, explain key provisions for farmers markets included in the Senate’s Agriculture Reform, Food and Jobs Act, and helps advocates engage in the process as the House of Representatives takes up farm bill legislation.
Natalie Roper and Stacy Miller walk-through the FMC advocacy toolkit, and every attendee will is shown how to take immediate action, with the help of some simple tools.
Kate Fitzgerald initiated the Food Assistance Program in the Texas Department of Agriculture, where she organized SNAP at certified farmers markets in low-income communities and designed a Farmers Market Coupon Program for WIC participants and seniors that was a model for the now well-established USDA FMNP.
In 1993, Kate founded the Sustainable Food Center (SFC) in Austin, Texas. Kate later served as Senior Policy Associate at the National Sustainable Agriculture Coalition in Washington, DC, working on 2008 Farm Bill implementation, appropriations, food safety and child nutrition legislation in 2009 and 2010. In 2010, she joined Global Strategic Partners, representing organizations working on sustainable and organic agriculture, public health, and economic development through food enterprises. She works on policy development and implementation on the national level.
Winning Grants with Logic Models: Improve Project Management and Evaluate Success
Presenter: Carmen Humphrey
Branch Chief & FMPP Program Manager, USDA Agricultural Marketing Service
Moderator: Stacy Miller
Executive Director, Farmers Market Coalition
Ensuring Integrity and Enforcing Standards at Farmers Markets
Presenter: June Russell, Manager of Farm Inspections and Strategic Development for Greenmarket, GrowNYC
Moderated by: Ann Bliss, Chair, Cobblestone Farmers Market
Price Comparisons at Farmers Markets: Understanding Value and Affordability
Presented by:
Anthony Flaccavento of Rural SCALE, Inc.– farmer and community and economic development specialist
Moderated by:
Nicky Uy- farmers market manager at The Food Trust in Philadelphia, PA
Measuring the Mob: Getting Reliable Visitor Counts December 7th, 2011
Garry Stephenson
Professor and Coordinator of Oregon Small Farms Program
Oregon State University
Richard McCarthy
Executive Director
marketumbrella.org
Markets as Business Incubators: Strategies to Grow Your Vendor Base
6050W and Farmers Markets: Electronic Payment Reporting Requirements. Presented by FMC and Michigan Farmers Market Association October 10, 2011.
Protecting Board Members & Learning the Nitty Gritty of Statewide Insurance Programs. April 5, 2011. Peter Kochenburger, University of Connecticut School of Law; Melissa Kauffman, Jester Insurance; Bill Otto, Minnesota Farmers Market Association; Jeff Cole, Mass Farmers Markets.
Making the Most of Your Market Insurance Policy & Minimizing Market Liability Risk. March 8, 2011. Eileen Nichols, Missouri Farmers Market Association; Doug Bollman, Taggart Insurance ; Jim Coleman, Riverdale Farmers Market.
Producer Liability: Understanding & Communicating Vendors’ Risks & Insurance Needs. February 14, 2011. Dru Montri, Michigan Farmers Market Association; Larry Spilker, Campbell Risk Management; Deb Connors, Kansas City Market.
Demystifying Farmers Market Risk & Being a Smart Insurance Shopper. January 31, 2011. Jeff Cole, Mass Farmers Markets; Peter Kochenburger, University of Connecticut School of Law; Melissa Kauffman, Jester Insurance.
EBT and Nutrition Outreach: Practical Advice from Successful Programs. September 16, 2009. Eastern. Diane Eggert, Farmers’ Market Federation of New York; and Mike Hurwitz & Alexis Stevens, New York City Greenmarket Farmers Markets.
Food Safety First: GAPs and Food Safety Issues for Farmers Markets. August 18, 2009. Eastern. Betsy Bihn, National GAPs Program Coordinator, Cornell University; Andy Sarjahani, former Virginia Tech Sustainability Coordinator; Brigitte Moran, Marin Farmers Markets.
Measuring Success: Market Record-Keeping and Evaluation. July 23, 2009. Chris Curtis, Neighborhood Farmers Market Alliance (Seattle, WA); Bernie Prince, FreshFarm Markets (Washington, DC); Darlene Wolnik, marketumbrella.org (New Orleans, LA).
Sowing Value, Reaping Rewards: Recruitment, Services, and Administrative Systems for Successful Membership Organizations. July 14, 2009. Brian Snyder and Michele Gauger, Pennsylvania Association for Sustainable Agriculture & Jeff Cole, Federation of Massachussetts Farmers Markets
Best Board Practices and Meetings that Matter: An Introduction to Nonprofit Governance. June 23, 2009. Eastern. Rosanne Stead, Tides Center.
Strategic Planning in the Real World: how to Put No Staff, No Money, and Big Dreams to Work for Your Organization. June 9, 2009. Nicole de Beaufort, Fourth Sector Consulting and Karen Wagner, Oregon Farmers’ Market Association.
Note: Each recording is approximately 90 minutes. Support for Information Marketplace is provided by USDA Agricultural Marketing Service Farmers Market Promotion Program and the USDA Risk Management Agency.