Farmers Market Coalition

Thanks to a generous contribution by author Garry Stephenson of Oregon State University, FMC is proud to offer a free copy of Farmers’ Markets: Success, Failure, and Management Ecology (2008) to new and renewing members at the state association, regional organization, government agency, or academic institution level. Due to limited quantities, this offer is regrettably not available to individual farmers markets. The book, which retails for $99, uses an ecological approach to historic trends related to growth and decline in market numbers, examines the management organization associated with markets of specific sizes, analyzes the characteristics and issues associated with markets that fail, and offers a model that illustrates how farmers market organizers successfully adapt to barriers and challenges in their environment.  To take advantage of this offer,  join or renew your membership today; quantities are limited, so act fast!

Tags: free book, Garry Stephenson, membership incentive, research