As Founding Board Chair of Wholesome Wave, Gus has been focusing on development, policy advocacy , education, and strategic development as the non-profit developed from 2 persons in 2007 to 25 staff with a budget growing from $200,000 to over $5 million annually. Wholesome Wave is now operating with National Nutrition Incentive Network partners in 46 states, some 700 farmers markets and retailers and supporting farmers marketing healthy, local affordable produce to thousands of diet vulnerable families. These programs provide nutrition incentives through SNAP, WIC and Seniors vouchers. More recently, his work has focused on expending the innovative Veggie FVRx fruit and vegetables prescription program. Programs are also underway to expand the interest in a Veterans Farmers Market Nutrition Program, working with nutritionists at VA Medical Centers and VA Clinics.