National Farmers Market Week: August 6-12, 2017
How will your market celebrate National Farmers Market Week? Special guests? Special events? Whatever you have planned, be sure get the word out! Make sure your whole community — customers, local government, federal representatives, schools, producers, neighboring businesses, chefs, everyone! — knows of all the great work the market is doing.
Resources and templates to help promote your event:
- / Farmers Market Talking Points and Facts
- / Social Media Cheat Sheet
- / Info Graphics and Images (for use on social media posts, blogs, newsletters, etc.)
- / Press Release Template
- / Newsletter Announcement Template
- / 2016 NFMW Press Release from FMC
- / 2016 NFMW Press Release from USDA
- / Update Your Market’s Info in the USDA Farmers Market Directory
- / NFMW Branding Graphics from USDA (to make posters, emails, buttons and more)
- / NFMW Branding Help and FAQs page from USDA
Pick up some market gear to wear, pass out at events, or give away as prizes:
- / Temporary Tattoos and Stickers
- / I ‘Heart’ Farmers Market T-Shirts
- / I ‘Strawberry’ Farmers Market T-Shirts
Invite Your Elected Officials
The U.S. Senate and U.S. House of Representatives are not in session during National Farmers Market Week, so chances are good that they’ll be available for a visit to your market. A simple invitation can put a visit to your community market on their calendar!
Use these templates and resources to craft and send your invitation to elected officials:
- / Invitation Template for Public Officials and Legislators
- / U.S. Congressional Contact Info Lookup
- / State Legislator Contact Lookup
- / Official 2016 National Farmers Market Week Proclamation From USDA
- / Advocacy Toolkit – Use this guide to learn how to build relationships with your public officials
Farmers Market Poster Contest
We’re looking for posters that depict a combination of engaging graphics, informative messaging and regional or market identity. Four prizes will be offered in the following categories: 1st and 2nd place for best overall poster; best EBT/Nutrition Incentive poster; and the Fan Favorite – the poster with the most VOTES on Facebook. $1500 in cash prizes will be awarded to the markets of the winning posters!
A panel of judges will determine the 1st, 2nd, and EBT/Nutrition Incentive poster winners, while our Facebook followers can vote online to crown the Fan Favorite winner. Winning posters will also be featured at National Farmers Market Week events in Washington D.C.! And don’t forget to use the hashtag #MyMarketPoster to share your designs on social media. Entries must be received by July 24 at 11:59pm EST.
Announcing FMC’s #LoveMyMarket Instagram Contest! We’re challenging market lovers to post creative photos incorporating FMC’s “I Heart Farmers Markets” temporary tattoos. The contest is designed to engage your community, and provides markets with an inexpensive, fun, and easy way to allow customers and vendors to promote your venue for you through word of mouth, social, and earned media.
It’s easy to enter:
- Take a photo of yourself, a farmer, shopper, puppy, baby, tomato – anyone or anything! – wearing a tattoo
- Post the photo to Instagram with the hashtag #LoveMyMarket
Contest deadline is August 31, 2016. When can you start posting? Now! Where can you find tattoos? Order them here!
Fun prizes (and bragging rights) will be awarded to the photographers AND markets featured in the winning photos. Winners will be announced by September 16, 2016.
Farmers Market Talking Points
To help farmers market supporters across the country celebrate National Farmers Market Week, the first full week of every August, we are highlighting the different ways that farmers markets are benefitting our communities! Share these facts with your whole community about how there is more to markets than meets the eye.
- / Preserve America’s rural livelihoods and farmland. Farmers markets provide one of the only low-barrier entry points for beginning farmers, allowing them to start small, test the market, and grow their businesses.
- / Stimulate local economies. Growers selling locally create 13 full time farm operator jobs per $1 million in revenue earned. Those that do not sell locally create 3.
- / Increase access to fresh, nutritious food. Several studies have found lower prices for conventional and organic produce at farmers markets than at supermarkets. Due to this and other factors, 52% more SNAP households shop at farmers markets and from direct marketing farmers today than in 2011.
- / Support healthy communities. Farmers market vendors educate their shoppers. Four out of five farmers selling at markets discuss farming practices with their customers, and three in five discuss nutrition and how to prepare food.
- / Promote sustainability. Three out of every four farmers selling at farmers markets say they use practices consistent with organic standards.
- / Download (and share!) our full list of farmers market talking points and facts here…