The Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research in June, July, and August 2009 to examine what Iowa consumers pay for locally grown products and how these prices compare to non-local market channel prices. The authors conclude that during peak season in Iowa, June and July, local produce is typically less expensive. While a direct price comparison of meat is more problematic, the study reveals that there was not a statistically significant difference between local meat and non-local meat.