New Directions in Marketing for Farmers Markets

Management and Operations | Promotion, Outreach, and Special Events

A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.

Resource Website

University of Wisconsin Extension


Kristin Krokowski, Terry Gaouette


Published November 04, 2013 Publisher Website Link to Resource PublicationTopical guides

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