New Directions in Marketing for Farmers Markets

Management and Operations | Promotion, Outreach, and Special Events

A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.

Resource Website

University of Wisconsin Extension

By: Kristin Krokowski, Terry Gaouette Published November 04, 2013 Publisher Website Link to Resource PublicationTopical guides

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