SNAP at the market: Focus Group Findings

Customer base

Report from the Greater Rochester Farmers Market SNAP Collaborative on the findings of their 2016 focus group. The focus group of farmers market SNAP shoppers was convened to 1) better understand the current perceptions and behaviors of SNAP participants relating to using SNAP at the participating farmers markets and 2) to identify salient messages and mediums for an effective marketing campaign to increase SNAP utilization at farmers markets.

mao6@cornell.edu

Greater Rochester Farmers Market SNAP Collaborative, Collaborative Health Research


Published October 24, 2016 Link to Resource Publication

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