Tools for Rapid Market Assessment

Surveys, Evaluation

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two quantitative methods- customer counts and dot surveys and Rapid Market Assessment, which collects both quantitative and qualitative data collection.

Resource Website

Oregon State University Extension Service

Larry Lev, Linda Brewer, and Garry Stephenson

Published November 08, 2013 Publisher Website Link to Resource Research ReportsSurveyTopical guides

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