Weeding the Social Media Garden

Management and Operations | Promotion, Outreach, and Special Events

This July 2012 FMC member webinar was presented by Colleen Newvine of Newvine Growing to demystify the growing number of social media tools available to today’s farmers market manager. From Facebook to YouTube, Twitter to Pinterest, Foursquare, LinkedIn, Flickr and more, Colleen shared how to use social media to promote your market. Topics covered include:

  • How to create a social media strategy as your starting point
  • What kinds of content to post and when
  • How to respond to comments, questions and criticism
  • How you can assess whether it’s working
  • An overview of Facebook, Twitter, LinkedIn, YouTube, and discussion of up and comers Pinterest, Instagram, Foursquare and more
  • How to realistically fit social media into your day

Download the companion handout of resources here, and check out Part 1 of this 2 part series with Colleen, How to Pick Up (and Develop Long-term Relationships with) Reporters.

Resource Website

Farmers Market Coalition

Colleen Newvine

Published November 04, 2013 Publisher Website Presentation

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