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Category: Promotion, Outreach, and Special Events
With National Farmers Market Week fast approaching, the FMC Communications team guides you through the new toolkit and provides tips on how to prepare for this exciting annual celebration of all things farmers markets!
Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short-form videos — can help you do that. In this webinar, VAFMA and VSU host Shannon Loy of The Social Ginger to share the ins and outs of using videos to connect with customers.
Watch Video Here
A basic overview on social media as a promotional tool for farmers markets. For farmers market organizers new to social media, needing a refresher course, or looking for promotional support.
Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize your own press release. Remember, these are great tools for traditional press, but can also be used more broadly with third-party organizations that have an audience you want to reach to share your message.
Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient. Edit the Content Themes or Channels available in the Dropdowns tab of the workbook.
This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In this case, Maricopa county creates an event with a partner to showcase the work of refugee farmers while celebrating an exponential increase in the use of SNAP at their farmers markets.
This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.
This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking about marketing messages and how to make the case for your farmers market.
In BUNDLE: Press and Media Forms & Templates
These Vendor Nametags that say “I speak” with space to fill in the languages spoken come from the BC Farmers’ Market.