Category: Promotion, Outreach, and Special Events

National Farmers Market Week Toolkit Walkthrough Webinar

FMC | Promotion, Outreach, and Special Events | Webinars

With National Farmers Market Week fast approaching, the FMC Communications team guides you through the new toolkit and provides tips on how to prepare for this exciting annual celebration of all things farmers markets!

Watch video here

Published July 11, 2022 Publisher Website Webinar

Using Short Clip Videos to Connect with Customers

Promotion, Outreach, and Special Events

Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short-form videos — can help you do that. In this webinar, VAFMA and VSU host Shannon Loy of The Social Ginger to share the ins and outs of using videos to connect with customers.

Watch Video Here

Published May 20, 2022 Publisher Website

How Social Media Can Help Promote Your Farmers Market 101

Promotion, Outreach, and Special Events

A basic overview on social media as a promotional tool for farmers markets. For farmers market organizers new to social media, needing a refresher course, or looking for promotional support.

Published December 14, 2021 Publisher Website Other

Download a Free Press Release Template

Farm Business and Marketing | Promotion, Outreach, and Special Events

Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize your own press release. Remember, these are great tools for traditional press, but can also be used more broadly with third-party organizations that have an audience you want to reach to share your message.

Published October 05, 2021 Download Resource Form

Download a Free Content Calendar

Farm Business and Marketing | Promotion, Outreach, and Special Events

Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient. Edit the Content Themes or Channels available in the Dropdowns tab of the workbook.

Published October 05, 2021 Download Resource Form

Press Release for Farmers Market Week

Promotion, Outreach, and Special Events

This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In this case, Maricopa county creates an event with a partner to showcase the work of refugee farmers while celebrating an exponential increase in the use of SNAP at their farmers markets.

Published October 05, 2021 Download Resource Template

Seven Social Media Tips for Farms and Markets

Promotion, Outreach, and Special Events

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.

Published October 04, 2021 Topical guides

Project for Public Spaces Case for Healthy Places Report

Farm Business and Marketing | Promotion, Outreach, and Special Events

This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking about marketing messages and how to make the case for your farmers market.

Published October 04, 2021 Report

Confidentiality Agreement

Promotion, Outreach, and Special Events

In BUNDLE: Press and Media Forms & Templates

Published October 04, 2021 Template

“I Speak ____” Vendor Nametags

Promotion, Outreach, and Special Events

These Vendor Nametags that say “I speak” with space to fill in the languages spoken come from the BC Farmers’ Market.

Published October 04, 2021 Promotional Material