Farmers Market Coalition Announces Partnership with 1% for the Planet

      Posted On: May 18, 2012

Seeks 1% Member Businesses as Supporting Partners

May 18, 2012 – The Farmers Market Coalition (FMC) is a new nonprofit partner of 1% for the Planet, an alliance of more than 1,380 member companies in 43 countries that give one percent of revenues to environmental causes.

FMC is now eligible to receive donations from 1% member companies, placing them among a diverse, global network of environmental organizations.  1% member businesses fuel this non-profit network through their annual contributions, which totaled over $22 million in 2010.  Partnership with 1% greatly expands the potential pool of funding to which Farmers Market Coalition can look to for support.

As a newly approved 1% partner, FMC contributes to a healthier planet by strengthening the growing number of farmers markets in the United States, fostering a community of practice for grassroots organizations dedicated to supporting local agriculture and educating communities about food, farming, and sustainability.

More than 2,300 non-profits worldwide are included in the 1% network, and over $70 million has been funneled to its nonprofit partners to date.  “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful force in solving the world’s problems,” Yvon Chouinard, founder of 1% for the Planet.

“While farmers markets have rapidly grown in number in recent years,” says Stacy Miller, Executive Director of the Farmers Market Coalition, “they don’t ‘just happen.’  Rather, they are made possible by many thousand hard-working volunteers across the country who are dedicated to connecting their communities with local farmers, and creating more viable local economies. FMC exists to forge networks and expand best practices among the more than 7,100 farmers markets in the United States.”

The Farmers Market Coalition looks forward to working with 1% for the Planet member businesses seeking to support the growth of vibrant local food systems around the country.


About Farmers Market Coalition

The Farmers Market Coalition seeks to strengthen farmers markets’ capacity to serve farmers, consumers, and communities by providing the rapidly growing movement with information and representation at state and federal levels. Representing more than 3,500 farmers markets across the US, and the tens of thousands of small-scale farmers that depend upon them, FMC helps build networks, link peers, and connect farmers markets old and new with tools and resources for success. The Farmers Market Coalition pursues its mission through a three-pronged strategy of education, networking, and advocacy. Learn more at

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. Learn more about 1%, for the Planet at