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Author Archives: Ellie Wong
Using Data to Attract Market Shoppers
Ellie Wong August 18, 2022Last week, we announced the winners of the 2022 National Farmers Market Poster Contest. Now, we’d like to delve a little deeper into how our staff judged the poster submissions, using the metrics category as a case study. All the posters in this category aimed to present data in an accessible manner in order to…
FMC Commends Senior Farmers Market Nutrition Program
Ellie WongOn Friday, the Office of Marcy Kaptur (OH) released the updated Senior Farmers Market Nutrition Program bill called the Farmers Market and Food Bank Local Revitalization Act of 2022. The proposed legislation is intended to increase and enhance funding for Senior and Women, Infants, and Children Farmers Market Nutrition Programs (SFMNP and WIC FMNP) to…
2022 FMC Updated Policy Priorities
Ellie Wong August 11, 2022With National Farmers Market Week upon us, we wanted to share our updated policy priorities. We are actively advocating for farmers markets and revising our priorities from the beginning of the year based on input from market managers about challenges they have experienced, analysis from FMC staff, and feedback from our contacts at USDA and…
2022 National Poster Contest Winners
Ellie Wong August 8, 2022The Farmers Market Coalition and Farm Aid are pleased to announce the winners of the 2022 National Farmers Market Poster Contest. After a three-year hiatus due to the pandemic, we’re thrilled to bring back this annual contest celebrating the creativity and diversity of America’s farmers markets by showcasing market posters on a national level. We…
Counting Farmers Market Visitors and Customers in 2022
Ellie Wong July 21, 2022Since a few markets and network leaders have reached out to me recently about how to count visitors, I thought I’d revisit the subject. Counting visitors can be tricky for many markets since they usually use open lots or parking areas with lots of entrances for shoppers to come in and have few (if any)…
