Category Archives: Newsletter

Square Up: New Technology Turns Smartphones into POS Devices

Jen O'Brien January 11, 2011

The Square, as it’s called, attaches to your iPod, iPad, or Android, through the audio port. Set up is completed by downloading the app and then connecting your bank account to one of the aforementioned devices. At the moment, both the Square device itself and the app are free, making the start up costs quite affordable. The transaction charges are 2.75% of each transaction, plus 15 cents, if the card is physically swiped through the Square reader. For “card not present” transactions, the fee is 3.5% plus 15 cents. Square also gives you the option of choosing tip, tax, and having your receipt sent directly to you and/or your customer’s email.

Marketshare Upgrades Offer Improved and Integrated Impact Evaluation Tools

Jen O'Brien

Farmers market advocates often argue that markets bring economic opportunities to the surrounding communities. One can say that shoppers who visit the farmers market are more likely to visit surrounding businesses, or that the market itself generates income for the farmers and vendors. But how do you provide numbers to support these arguments? And how…

FMC Welcomes New Research & Education Intern

Jen O'Brien

On December 1st, FMC welcomed Andrew (‘Drew’) Love to the team as a Research & Education Intern. Drew began working with FMC and the Wallace Center for Sustainable Agriculture on social media campaigns during this summer’s lead up to National Farmers Market Week, where he tracked nearly 100 media articles referencing the event. FMC Executive…

FMC Welcomes New Research & Education Intern

Jen O'Brien

On December 1st, FMC welcomed Andrew (‘Drew’) Love to the team as a Research & Education Intern. Drew began working with FMC and the Wallace Center for Sustainable Agriculture on social media campaigns during this summer’s lead up to National Farmers Market Week, where he tracked nearly 100 media articles referencing the event. FMC Executive…

Special Holiday Offer: Support FMC, Get a Cookbook Gift

Stacy November 30, 2010

Support Local Jobs and Sustainable Food in Your Community with Donations to the Farmers Market Coalition As this holiday season approaches, many Americans are still looking for work and struggling with the poor economy. The need to support the growth of local jobs and sustainable business ideas has never been greater. So this year, the…

FMC Submits Comments on Farmers Market Promotion Program

Jen O'Brien November 29, 2010

In particular, the Agricultural Marketing Service wants to know whether the information it collects from applicants and grantees is necessary, whether they should require use of what are now Voluntary Narrative & Budget Forms, and how they can minimize burden on applicants and awardees. The Farmers Market Coalition has prepared a seven page letter in response to this request, and encourages its members to submit their own comments in support of these recommendations, or with specific input of their own.

Driven by Values

Jen O'Brien October 13, 2010

A Letter from the Board, by Michael Hurwitz, Director of New York City Greenmarket Early fall is my favorite time to walk through a farmers market in the Northeast: apples and pears share space with the lingering peaches and berries, and the last of the summer produce co-mingles with the first winter squash. The majestic…

Directors’ & Officers’ Insurance

Jen O'Brien

With growth in the number and popularity of farmers markets comes increased exposure to risk, and not only the risk of tripping and falling, or getting sick from a producer’s products.  Allegations from vendors of unfair management (such as discrimination, insufficient or biased farm inspections), or allegations from customers about false advertising or perceived price-fixing,…

Iowa Farmers Markets Contribute $59.4 Million into State’s Economy, According to Economic Impact Study

Jen O'Brien

Statewide economic impact can be a powerful education and advocacy tool for farmers markets at the local, state, and national level, and inspire other states to find the resources for comprehensive analysis. The Iowa Farmers Market Economic Impact Study, published in 2010 based on customer and vendor surveys conducted in 2009.  In May of 2009,…

Farmers and Markets Respond to Myths and Misconceptions

Jen O'Brien

By Stacy Miller, Executive Director At the beginning of the summer season, the Farmers Market Coalition sent an e-mail to members asking for their responses to an April letter sent by Senators McCain, Chambliss, and Roberts, expressing their disappointment in the Know Your Farmer, Know Your Food Initiative to USDA Secretary Tom Vilsack. They said,…