Discover You Can this summer and get involved!

      Posted On: April 13, 2011

The Farmers Market Coalition and Jarden Home Brands, makers of Ball® Brand Fresh Preserving Products, are coming together to celebrate locally grown food.  We are proud to introduce Discover Your CanSM, a summer canning education program, designed to bring your community the delicious results everyone can enjoy by preserving farm fresh produce!

This summer, 50 FMC farmers markets will be sharing the benefits of home canning with members of their communities. The Discover You CanSM program will help illustrate the three simple steps of home canning through demonstrations. In addition, the program provides coupons and samples to help everyone get start turning fresh, locally grown favorites into delicious food in a jar!

The benefits of home canning are plentiful, from capturing the flavor of fresh vine-ripened tomatoes for enjoyment in the winter to creating your own healthy, low sodium tomato sauce. Canning is also a great way to support the local foods movement by purchasing locally grown food while its in season and capturing that freshness in a jar for use all year round.

Discover You CanSM!
We encourage you to visit to learn how to can from the experts and taste sweet success in just three easy steps. The list of participating FMC members will be posted to the site at the end of May, if you would like to see if your local farmers market is participating

Local Farmers Markets Needed

If you are a member of a U.S. farmers market organization and belong to the Farmers Market Coalition, click here to find out how you can apply to become a Discover Your CanSM participant. The program includes program funding, sampling and educational materials.  If you are not yet a member of the Farmers Market Coalition you can join today!

Applications are due April 29, 2011. Select farmers market organizations will be announced the week of May 2, 2011. Upon selection, each Market Manager will receive a toolkit to begin planning their local in-market incentives.  If you have questions, please email

Don’t get caught in a jam. Summer is just around the corner so make sure your community is involved and Discover You CanSM!

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