Resource Library

Welcome to the Farmers Market Coalition Resource Library, an ever-growing database of resources for farmers, market managers and researchers. These resources were developed by a wide spectrum of organizations, agencies, and academic institutions, and we are grateful for the spirit of sharing which allows us to bring a variety of tools to your table in one searchable portal. We hope you find them useful and consider submitting resources of your own for the benefit of the farmers market community.

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Annual Market Report Pilot

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the COVID era. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders. Markets featured in this pilot include:

Metuchen Farmers Market – Metuchen, NJ

Columbia Farmers Market – Columbia, MO

The Market at Pepper Place – Birmingham, AL

Countryside Market at Howe Meadow in Peninsula, OH developed a similar report which we feature here as well.


Published April 16, 2021 Link to Resource

Beyond SNAP: Incentives for WIC Farmers Market Nutrition Program

SNAP/EBT and Nutrition Programs

Farmers Market Coalition is pleased to offer its second practitioner paper published through the Nutrition Incentive Hub, “Beyond SNAP: Incentives for Voucher and Coupon Programs,” by Erin Molnar and Amanda Osborne . Though SNAP incentives support the needs of many, hunger persists just outside the income threshold for eligibility. As a response, Countryside Food and Farms and the Ohio State University Extension each developed a pilot program to test an additional incentive based on WIC FMNP eligibility. By using WIC FMNP as a basis to determine incentive participants, market leaders were able to include shoppers who are ineligible for SNAP benefits but could still face economic barriers to local food access.Molnar and Osborne describe the design and implementation for each of their pilots, explore the benefits of local partnerships and innovative marketing, and share lessons learned through their own data collection and evaluation. Ultimately, their programs reach new customers and increase the effectiveness of incentives already in place.

By: Erin Molnar and Amanda Osborne Published April 14, 2021 Publisher Website Link to Resource Publication

Top Ten Pandemic Silver Linings For Farmers’ Markets

COVID-19 | Emergency Response | Market Guidelines/Toolkits

List of ten positive outcomes within farmers market operations in the COVID era created by Napa Farmers Market.

By: Cara Mae Wooledge, MPH Published March 26, 2021 Link to Resource