Resource Library

Welcome to the Farmers Market Coalition Resource Library, an ever-growing database of resources for farmers, market managers and researchers. These resources were developed by a wide spectrum of organizations, agencies, and academic institutions, and we are grateful for the spirit of sharing which allows us to bring a variety of tools to your table in one searchable portal. We hope you find them useful and consider submitting resources of your own for the benefit of the farmers market community.

Submit a Resource! Submission Policy

Shopping Patterns of SNAP Participants that are current FM Customers, Focus Group Discussion Guide

SNAP/EBT and Nutrition Programs

The Food Trust conducts focus groups with SNAP participants to understand their perceptions of farmers’ markets and how we can improve our reach and impact. The groups explore SNAP customers’ shopping behaviors, perceived barriers and marketing strategies to better serve the SNAP population.

Access the Focus Group Discussion Guide Here

Published February 21, 2017 Publisher Website

Focusing on SNAP: Farmers Markets and Focus Group Outreach

Customer base

With funding from the USDA Food and Nutrition Service’s Farmers Market SNAP Support Grants (FMSSG), five market organizations employed focus groups in 2016 to refine their SNAP marketing strategy and uncover any remaining barriers for SNAP shoppers at farmers markets.This case study profiles those efforts and includes links to available resources and contact information.

Published February 20, 2017 Link to Resource Topical guides


Customer base

Guide to counting shoppers using RMA or walkthrough methods.

Published February 08, 2017 Publisher Website Link to Resource Publication