Resource Library

Welcome to the Farmers Market Coalition Resource Library, an ever-growing database of resources for farmers, market managers and researchers. These resources were developed by a wide spectrum of organizations, agencies, and academic institutions, and we are grateful for the spirit of sharing which allows us to bring a variety of tools to your table in one searchable portal. We hope you find them useful and consider submitting resources of your own for the benefit of the farmers market community.

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Beautiful Photos for Busy Market Operators Webinar

FMC | Promotion, Outreach, and Special Events | Webinars

It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone!

Good photos are the foundation of a dynamic and vibrant farmers market social media. Even the liveliest market can look stagnant if the photos don’t capture the energy of the market. On the other hand, a bright and animated photo can capture the spirit of the farmers market and be your best tool for marketing and promotion.

Join fellow farmers market operators from across the country as they share their experience taking and sourcing photos from their community and using photos as part of a strategic social media presence. They’ll offer their expertise and show you how they source their photos, how they fit taking photos into their limited staff time, and what goes behind using photos to tell their market story and make their social media look like #goals.

Watch the recording here!

View just the slides.

Presenters include:
– Hannah Ladwig, Gorge Grown, Hood River, OR
– Simone Wai, Red River Market, Fargo, ND
– Jacqueline Fuller, Downtown Long Beach Farmers Market, Long Beach, CA

Published April 21, 2021

Annual Farmers Market Report Pilot

COVID-19 | Emergency Response | Evaluation | Impact Reports

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders.

This infographic-style report is modeled after the reporting design embedded in our Farmers Market Metrics software. Learn more about our Metrics program here.

The markets featured in this pilot are shown below:

 

Countryside Food and Farms in Ohio developed a similar report which we feature here as well:

 

Published April 16, 2021 Report

Beyond SNAP: Incentives for WIC Farmers Market Nutrition Program

SNAP/EBT and Nutrition Programs

Farmers Market Coalition is pleased to offer its second practitioner paper published through the Nutrition Incentive Hub, “Beyond SNAP: Incentives for Voucher and Coupon Programs,” by Erin Molnar and Amanda Osborne . Though SNAP incentives support the needs of many, hunger persists just outside the income threshold for eligibility. As a response, Countryside Food and Farms and the Ohio State University Extension each developed a pilot program to test an additional incentive based on WIC FMNP eligibility. By using WIC FMNP as a basis to determine incentive participants, market leaders were able to include shoppers who are ineligible for SNAP benefits but could still face economic barriers to local food access.Molnar and Osborne describe the design and implementation for each of their pilots, explore the benefits of local partnerships and innovative marketing, and share lessons learned through their own data collection and evaluation. Ultimately, their programs reach new customers and increase the effectiveness of incentives already in place.

By: Erin Molnar and Amanda Osborne Published April 14, 2021 Publisher Website Link to Resource Publication