Resource Library

Welcome to the Farmers Market Coalition Resource Library, an ever-growing database of resources for farmers, market managers and researchers. These resources were developed by a wide spectrum of organizations, agencies, and academic institutions, and we are grateful for the spirit of sharing which allows us to bring a variety of tools to your table in one searchable portal. We hope you find them useful and consider submitting resources of your own for the benefit of the farmers market community.

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The Origins of Incentives: Incentivizing Behavior Change through the Farmers Market Model

SNAP/EBT and Nutrition Programs

The Farmers Market Coalition is proud to offer our first practitioner paper, “The Origins of Incentives,” by Richard McCarthy. Through the lens of Market Umbrella, the New Orleans farmers market network, McCarthy lays out a history of incentive programs in farm direct. This paper outlines the ways in which the rise in EBT technology was both a barrier and a spur to innovation as markets sought to remain accessible to shoppers across all incomes. As GusNIP once again changes the landscape of incentives, McCarthy suggests that as nimble, community-focused organizations, farmers markets retain the mandate to develop and pilot new program strategies in the field.

By: Richard McCarthy Published January 29, 2021 Publisher Website Link to Resource Publication

Graphic Design for Non-Designers Webinar

FMC | Promotion, Outreach, and Special Events | Webinars

This webinar was held on January 20, 2021 by FMC Communications Staff.

Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!

Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.

Access the slides here: PDF of Slides

Access the full recording here: Zoom Recording

The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.

Do you have questions about this webinar? Email hannah@farmersmarketcoalition.org.

Published January 21, 2021 Webinar

FMC Survey Questions – COVID-19 impacts Summer 2020

COVID-19 | Evaluation

Questions used in summer 2020 survey

By: FMC Published December 08, 2020 Publisher Website Link to Resource Survey