Resource Library

Welcome to the Farmers Market Coalition Resource Library, an ever-growing database of resources for farmers market operators, organizations that support farmers markets, and  researchers. These resources were developed by a wide spectrum of organizations, agencies, and academic institutions, and we are grateful for the spirit of sharing which allows us to bring a variety of tools to your table in one searchable portal. We hope you find them useful and consider submitting resources of your own for the benefit of the farmers market community.

In addition to this resource library, FMC curates The Farm Direct Nutrition Incentives Guide Site, a comprehensive library of resources for the people who run SNAP/EBT and nutrition incentives at farmers markets, farm stands, CSAs and mobile markets. If you are looking for information related to SNAP and nutrition incentives, you’ll find some resources here, and many more at the Farm Direct Nutrition Incentive Library. Learn more and explore the site at


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Using Short Clip Videos to Connect with Customers

Promotion, Outreach, and Special Events

Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short-form videos — can help you do that. In this webinar, VAFMA and VSU host Shannon Loy of The Social Ginger to share the ins and outs of using videos to connect with customers.

Watch Video Here

By: Virginia Farmers Market Association Published May 20, 2022 Publisher Website

Glossary of Farmers Market Terms

This glossary was developed by John Porter, Urban Agriculture Program Coordinator for Nebraska Extension for use by Oregon Farmers Markets Association and other farmers market organizations. This is a reference for farmers market managers, vendors, volunteers, board members and customers, but should not be considered a legal or academic document.

Check out the recording of John’s webinar, Organics, Hybrids and GMOs — Oh My!, for a fun and more in depth discussion of these terms and how to use them.

By: John Porter Published May 05, 2022 Publisher Website Promotional Material

Introducing SNAP-EBT Electronic Incentives with MarketLink & Novo Dia Group

SNAP/EBT and Nutrition Programs

Check out this webinar to see what NAFMNP’s MarketLink and Novo Dia Group have built for electronic incentives – the TotilPay Incentive Management System (TIMS). This solution provides an administrative portal for issuance and works with a digital wallet for the redemption of electronic benefits by participants. This webinar will provide a walkthrough of the system, as well as a demo of how an electronic incentive benefit transaction will work.

By: Farmers Market Coalition Published May 05, 2022 Publisher Website Link to Resource Webinar