Kansas Dept. of Ag- Meet Me at the Market Consumer Recruitment Campaign: Deadline Dec. 31st, 2017
Posted On: November 20, 2017
“The Kansas Department of Agriculture has received a U.S. Department of Agriculture Specialty Crop Block Grant to fund the Meet Me at the Market Consumer Recruitment Campaign to provide farmers’ market managers and vendors with resources to increase awareness of specialty crops available at their markets. New materials will be created to help farmers’ markets with promotional activities and farmers’ markets can apply to receive a stipend to use for promotional events and marketing programs.
Farmers’ markets are a primary point of sale for specialty crops in Kansas. Market managers have identified promoting their market to be a project for growth, but many do not have the funds to do so. Twelve markets will be selected to receive these $3,000 stipends that will help them to reach the public in new ways and increase engagement. Five of those markets will also be recipients of a hosted marketing event. In addition, this campaign will develop new educational materials, marketing templates and tutorials that will be available to all 86 registered farmers’ markets in Kansas.”
Farmers’ markets can find out and access the application for the marketing stipends on the KDA website at agriculture.ks.gov/marketgrant. The deadline for applications is Dec. 31.
For more information about farmers’ markets in Kansas or the Meet Me at the Market Consumer Recruitment Campaign grant, please contact Wright at 785-564-6755 or Lexi.Wright@ks.gov.