Local farmers market making ‘pop’ changes for the summer

      Posted On: March 30, 2018

[Article via Prescott Valley Tribune: https://www.pvtrib.com/news/2018/mar/28/local-farmers-market-making-pop-changes-summer/]

The Prescott Valley Farmers Market will be transitioning to “pop-up farmers markets” after the last winter market, which was Tuesday, March 27, in the Entertainment District.

Since November 2016, PFM has operated a weekly farmers market in the Entertainment District of Prescott Valley. Since 1997, PFM has operated markets of various sizes in several locations. Recently the organization decided to pivot to a different model because of the cost of operating a weekly market.

“The traditional weekly farmers market model doesn’t always work for all vendors and customers, because the market is only open at certain hours on certain days of the week,” said Interim Executive Director Kelley Villa. To reach more customers, PVFM will be launching a monthly farmers market series, where they will be “popping up” at various family-friendly community events. [Keep Reading]