Preliminary Farmers Market Survey Results Offer New Insights
As many in the farmers market community are well aware, a dearth of comprehensive research on farmers markets at the national level is just one of many challenges to identifying and addressing common obstacles. The gap in knowledge, thankfully, is ...
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Reader Survey Reveals Operational Trends
The magazine Farmers' Markets Today recently celebrated its one-year anniversary, and this spring e-mailed a survey to 1200 of its subscribers who manage or sell at farmers markets or who are involved with a market in some other role. Editors ...
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“Market” Research: Learning the Dynamics of Building Community
by Michael Rosenkrantz, FMC trans·act Fellow What better way to spend a day than at a farmers market, enjoying juicy peaches, nectarines and plums, interacting with customers and vendors and finding out what people truly think about markets? Beyond the ...
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Summer is the Ideal Time to Sow FMPP Seeds
Many readers are probably familiar with the Farmers Market Promotion Program, a competitive grant program administered by the USDA Agricultural Marketing Service to assist in establishing, expanding, and promoting farmers markets and to promote direct producer-to-consumer marketing. In the past ...
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The Importance of Integrity in the Face of Growth
by Don Wambles, FMC President As I look at news of weather related disasters across the country from floods, droughts, and tornadoes, I am reminded of the extremely difficult circumstances that our farmers deal with to provide us with food ...
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Multiple Listings Can Maximize Market Reach
Now is the time to make sure your farmers market is listed in the USDA Agricultural Marketing Service (AMS) national directory of farmers markets. Staff at AMS are currently updating the directory with the intention of announcing a new official ...
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