Search Results for: marketing

Farmers Market Coalition Applauds Bipartisan Leadership on Senate Farm Bill

Jen O'Brien June 22, 2012

June 22, 2012 – Charlottesville, VA On Thursday, June 21st , the Senate passed the Agriculture Reform, Food, and Jobs Act (ARFJA) with a 64-35 vote, after considering several dozen proposed amendments to the bill.  The Farmers Market Coalition commends the bipartisan commitment to healthy debate and effective action on long-needed steps to reform and…

FMC Collaborates with the University of Virginia to Host First Ever Course on Farmers Market Research

Jen O'Brien June 11, 2012

Since the beginning of this year, the Farmers Market Coalition has been working with instructors at the University of Virginia to plan the syllabus, reading, and assignments, of a ten day course devoted to teaching students about farmers market research. Between May 29th and June 8th, this work came to fruition, with speakers coming in…

Make Sure Your Farmers Market Gets on the Map

Stacy May 17, 2012

USDA is incorporating the directory database into its next round of GIS mapping applications on local and regional food systems as part of the Know Your Farmer, Know Your Food Compass. And researchers, community planners, public health officials and other stakeholders use the information listed in the directory as an input for further analysis of business development, food distribution and food access issues about local markets, and more.

USDA announces 2012 support for SNAP in farmers markets, issues memorandum on state allocations

Stacy May 9, 2012

The $4 million is being distributed to states using an allocation formula based on the number of markets not accepting SNAP at present. In a memorandum to Regional SNAP and Field Operations Offices, the Food and Nutrition Service explains that allowable costs for the funds (covered at 100%) include the purchase or lease of wireless POS equipment and monthly wireless access fees associated with using that equipment. “States may choose to provide wireless POS equipment that also accepts commercial credit and debit cards, without being required to cost-allocate the cost of equipment or its flat monthly service fees,” provided that markets themselves bear the cost of debit or credit transaction fees unrelated to SNAP wireless access.

Farmers Market Coalition Applauds Bipartisan Leadership on Senate Farm Bill

Stacy April 29, 2012

On Thursday, April 26th , the Senate Agriculture Committee approved a Farm Bill with a 16-5 vote, after a series of difficult choices and bipartisan compromise. The Farmers Market Coalition commends the committee, led by Chairwoman Debbie Stabenow, (D-Michigan) and Ranking Member Pat Roberts, (R-Kansas), for their efforts to take long-needed steps to reform and improve the nation’s food policy.

Summary of Senate Farm Bill Draft

Stacy April 23, 2012

…The Farmers Market Promotion Program would increase to $20 million per year for 2013 to 2017, and become the Farmers Market and Local Food Promotion Program, to develop, improve, expand, and provide outreach, training, and technical assistance for
(A) Direct producer-to-consumer market opportunities; and
(B) Local and regional food enterprises that process, distribute, aggregate, store, and market locally or regionally produced food products.

Building a Matrix for Market Measurement: An Update on FMC’s Indicator Project

Liz Comiskey April 18, 2012

What is the best method for a busy organizer to know how many shoppers stream in and out of those hidden passageways between tents? Or how much and what kinds of products they might actually be purchasing? After shopper and vendor numbers are established, more expansive measurements might be needed, such as the increase in healthy food production or the addition of jobs. Perhaps the market was organized to increase farmland use, or its partners are interested in the quality of educational events offered, or the degree to which neighboring businesses (or the city’s parking meters!) benefit from the traffic brought to the market area. Each of these questions that lead to data collection at the market is called an indicator in the parlance of funders or researchers. For a market searching for ways to define success of a funded project or to convince their municipality that market activity matters, the first step is to understand which indicator should be chosen and how to use it.

Observations on the Changing Landscape of Food Safety in Local Food Systems

Liz Comiskey

As pop up tents triumph over open asphalt this season, market managers have the responsibility to keep a bird’s eye view on food safety and customer satisfaction. If your market has specific food safety rules, or if certain producers become GAPs certified, let customers know on your websites, or at your information table. Building and maintaining trust is an ongoing, proactive process as consumers become more educated and concerned about food safety practices. Farmers should be encouraged by market managers to create food safety plans, which need not be much more complicated than documentation of every day common sense.

USDA Releases Case Studies and Mapping Tool of Local and Regional Food Projects

Liz Comiskey February 29, 2012

  Today, at 2:00 pm, U.S. Department of Agriculture Deputy Secretary Kathleen Merrigan announced the launch of a new online resource that aggregates USDA supported local and regional food projects into a searchable map and database.  The Know Your Farmer Know Your Food site also features stories, case studies, and videos of successful local and…

Action Alert: These two bills need your support!

Liz Comiskey February 27, 2012

Dear Friends, Today, FMC wants call your attention to two marker bills in Congress relevant to farmers markets that could be included in the Farm Bill. As you know, producers are responding to skyrocketing demand for local food by increasing production, creating new markets, and launching new businesses.  Locally marketed foods accounted for an estimated…