Search Results for: marketing

Defining ‘Farmers Market’ – The Devil is in the Details

Stacy July 14, 2010

One too many produce markets and grocery store chains have jumped on the marketing band wagon, capitalizing on growing consumer enthusiasm for local food, direct from farmers. Safeway’s ears must have been burning in Kirkland, Washington as farmers market advocates from across the country convened by conference call to discuss why Safeway was opening up tents in their parking lots, moving their produce department out into these tents and calling it a “Farmer Market”. The term “farmers market” has become so ubiquitous that its integrity has been compromised, especially in the eyes of the farmer and the discerning customer.

Toyota Farm to Table Tour Announces 2010 Line-up

Stacy July 1, 2010

Toyota announced the 11 farmers markets selected to participate in the second annual nationwide Toyota Farm to Table Tour . The Tour travels to farmers markets across the country to showcase the connection between farmers, chefs, farmers markets, and the communities they serve, and to give market shoppers the opportunity to learn more about Toyota’s hybrid vehicles.

What Makes a Farmers Market? Farmers Market Coalition Takes Stance, Engages Members

Stacy June 4, 2010

A farmers market operates multiple times per year and is organized for the purpose of facilitating personal connections that create mutual benefits for local farmers, shoppers and communities. To fulfill that objective farmers markets define the term local, regularly communicate that definition to the public, and implement rules/guidelines of operation that ensure that the farmers market consists principally of farms selling directly to the public products that the farms have produced.

FMC Seeks PT Communications & Web Media Intern

Stacy May 26, 2010

The Farmers Market Coalition (FMC) is seeking a smart, detail-oriented, and creative college student interested in web and media communications for a non-profit with a focus on providing resources and information for farmers market nationwide.

FMC Seeks PT Communications & Web Media Intern

Stacy

The Farmers Market Coalition (FMC) is seeking a smart, detail-oriented, and creative college student interested in web and media communications for a non-profit with a focus on providing resources and information for farmers market nationwide.

Seven Questions You Always Wanted to Ask About the USDA National Farmers Market Directory

Stacy April 14, 2010

Since 1994, The USDA has been counting farmers markets via the USDA National Farmers Market Directory. The Directory is an annual count of operational farmers markets across the country. Here are some answers to some basic questions about the Directory.

Mini-Grant Wrap-Up

Stacy

Last December, the Farmers Market Coalition awarded mini-grants of $500 each to support educational events for farmers market managers and producers in January-March 2010. How did our mini-grant recipients fare? Let’s take a look.

Pennsylvania Nonprofit to Provide SNAP Card Readers to Farmers Markets

Stacy March 1, 2010

A new program will provide food stamp and debit card readers to farmers markets in South Central Pa., allowing vendors to increase sales and better serve a low income market, according to Capital RC&D, a regional nonprofit organization.

Agriculture Deputy Secretary Merrigan Announces Availability of $5 Million in Funding for Farmers Market Promotion Program

Stacy February 26, 2010

This year FMPP will emphasize three priorities during the 2010 grant period: (1) focus on the recruitment and retention of new farmers to participate at farmers markets and other direct-to-consumer farm marketing outlets; (2) develop professional expertise for farmers market managers, farmers/vendors, boards and organizations to effectively manage and/or operate farmers markets and other direct marketing enterprises; and (3) improve food access in local, rural and underserved communities to promote the consumption of fresh fruits and vegetables from local farms.

Using the USDA’s New U.S. Food Environment Atlas: Opportunities for Farmers Market Supporters

Stacy February 16, 2010

Launched last week, the USDA’s new U.S. Food Environment Atlas graphically presents ninety food-related indicators—ranging from access to grocery stores to farmers markets per capita to gallons of soft drinks consumed at home—on an interactive, color-coded map of the United States.