Search Results for: marketing

Agriculture Deputy Secretary Merrigan Announces Availability of $5 Million in Funding for Farmers Market Promotion Program

Stacy February 26, 2010

This year FMPP will emphasize three priorities during the 2010 grant period: (1) focus on the recruitment and retention of new farmers to participate at farmers markets and other direct-to-consumer farm marketing outlets; (2) develop professional expertise for farmers market managers, farmers/vendors, boards and organizations to effectively manage and/or operate farmers markets and other direct marketing enterprises; and (3) improve food access in local, rural and underserved communities to promote the consumption of fresh fruits and vegetables from local farms.

Using the USDA’s New U.S. Food Environment Atlas: Opportunities for Farmers Market Supporters

Stacy February 16, 2010

Launched last week, the USDA’s new U.S. Food Environment Atlas graphically presents ninety food-related indicators—ranging from access to grocery stores to farmers markets per capita to gallons of soft drinks consumed at home—on an interactive, color-coded map of the United States.

Good News in President’s Proposed 2011 USDA Budget

Stacy February 13, 2010

On February 1st, President Obama issued a $3.8 trillion budget proposal for Fiscal Year 2011 on Monday, in which the White House allocates $149 billion for USDA.
years. While his proposed FY 2011 budget actually decreases the overall amount of discretionary spending available to USDA, it also prioritizes a number of new initiatives in line with the goals of the Know your Farmer, Know your Food initiative.

Good News in President's Proposed 2011 USDA Budget

Stacy

On February 1st, President Obama issued a $3.8 trillion budget proposal for Fiscal Year 2011 on Monday, in which the White House allocates $149 billion for USDA.
years. While his proposed FY 2011 budget actually decreases the overall amount of discretionary spending available to USDA, it also prioritizes a number of new initiatives in line with the goals of the Know your Farmer, Know your Food initiative.

SSAWG Farmers Market Pre-Conference a Success

Stacy January 26, 2010

On January 20-21, the Wallace Center at Winrock International, the Farmers Market Coalition, and the Southern Sustainable Agriculture Working Group (SSAWG) collaborated to host a short course for farmers market managers as a pre-conference to SSAWG’s 19th annual “Practical Tools and Solutions for Sustaining Family Farms” event.

What’s In A Name? Protecting Farmers Market Integrity through a Common Definition

Stacy January 13, 2010

One of the first issues that Farmers Market Coalition (FMC) members asked the organization to look at after FMC’s incorporation in 2006 was the definition of the term ‘farmers market.’ Then, as now, the use of the term (with or without an apostrophe) is coveted from marketing and public image perspectives and is not always used with sufficient integrity or in the best interest of family farms.

FMC Awards Nine Educational Mini-Grants to Farmers Market Associations

Stacy

This winter, the Farmers Market Coalition awarded mini-grants of $500 each to support educational events for farmers market managers and producers in early 2010. Take a look at our nine very deserving grant recipients, and the unique events their awards will support:

USDA Update: Getting to Know ‘Know Your Farmer, Know Your Food’

Stacy

In September 2009, the USDA launched Know Your Farmer, Know Your Food: a USDA-wide effort to better connect consumers with sustainable local producers and spark a nationwide conversation about the importance of understanding where food comes from. Since then, Agriculture Deputy Secretary Kathleen Merrigan announced Farm-to-School tactical teams that will tour American schools to evaluate how they might transition to purchasing local food, awarded $4.8 million to community food projects, and held a Facebook chat to expand conversation on local food systems.

FMPP Seeks Reviewers for 2010

Stacy

The Farmers Market Promotion Program will have approximately $5 million in funding available in 2010 to encourage and support the viability of farmers markets and direct marketing projects nationwide, with a particular emphasis on those projects that will help increase low-income consumers’ access to fresh, local fruits and vegetables through the use of electronic benefit transfers (EBT). A request for applications, according to USDA AMS, should be posted in January or February.

FMC Member Meeting & Board Election Scheduled for March 17th

Stacy

The Farmers Market Coalition board of directors has scheduled the 2010 member meeting for 1 p.m. Eastern on March 17th.