Search Results for: marketing

FMC Member Meeting & Board Election Scheduled for March 17th

Stacy January 13, 2010

The Farmers Market Coalition board of directors has scheduled the 2010 member meeting for 1 p.m. Eastern on March 17th.

FMC Partners with Wallace Center and SSAWG to Host Farmers Market Manager Short Course

Stacy

On January 20th and 21st, a diverse line-up of presenters will converge in Chattanooga, Tennessee to lead a farmers market short course in advance of the Southern Sustainable Agriculture Working Group’s (SSAWG) 19th Annual Winter meeting, Practical Tools and Solutions for Sustaining Family Farms Conference.

USDA Announces FSMIP Funds for 2010

Stacy December 17, 2009

On Tuesday, December 15, the U.S. Department of Agriculture invited state departments of agriculture, state agricultural experiment stations and other state agencies to submit proposals that help market, transport and distribute American food for funding through the Federal-State Marketing Improvement Program (FSMIP). FSMIP could be a promising funding opportunity for farmers market programs.

Food Safety Update: Some Victories Gained, Some Questions Remain

Stacy December 16, 2009

Although recent revisions to the food safety bill S.510 address concerns about environmental standards and traceability requirements, the bill still includes several worrisome regulations that place undue burdens on local food systems. FMC describes the work that still needs to be done to create a bill that is safe both for consumer health and for the viability of small and mid-sized farmers.

Farmers Market Coalition Launches Website Upgrades, Improvements to Interactive Resource Library

Stacy November 24, 2009

A newly upgraded Farmers Market Coalition website makes its online debut this week, strengthening the Coalition’s power to serve as a national hub for the exchange of farmers market best practices.

Planning Underway for MIFMA’s Market Manager Certificate Program

Stacy November 3, 2009

Over the next year, MIFMA’s Professional Development Committee will develop the Certificate Program’s curriculum and promotional materials with a goal of launching the Program in November 2010. MIFMA’s Market Manager Certificate Program will include training for new market managers and continuing education for current and experienced market managers as well as networking and information sharing opportunities.

From Farm to Fork: What Does Food Safety Look Like on the Ground?

Stacy

Tenley Weaver and Dennis Dove of Floyd County, Virginia own Full Circle Organic Farm and operate Good Food-Good People, a distributor of local fresh farm food. With food safety legislation pending in Congress, FMC took the opportunity to chat with Tenley about food safety at her farm and distributorship.

Fundraising for Sustainability: Memphis Farmers Market Revenue Strategies

Stacy

In 2008, we lost our fiscal agent and the ability to secure most grants. However, we were able to secure capital improvement grants for our facility and site improvements. The reality of the situation then, as it is now, is that fundraising is our biggest challenge. We are reapplying for (c)(3) status and are focused on earned income. Our 2009 operating budget totals $118,000 and includes marketing services, depreciation, operations, a part-time market manager, promotional items and facility and site improvements.

Growing Ideas into Action in Washington, DC

Stacy

We chose DC because of the palpable excitement and activity being generated there– from the White House Garden to the opening of the FreshFarm Market by the White House. Through USDA’s Know Your Farmer, Know Your Food initiative (KYF2), we are seeing a dramatic shift in the way this agency works internally and externally in promoting our local farm products and the markets and other venues that support them. It is in this new context that the board of directors convened to review our strategy and prioritize for the coming year.

Markets Are Up! Offers Tools for FM Week & Beyond

Stacy

Thousands of hits to the web page included 500 downloads of the free press release template, more than 100 downloads of the glossary PDF, and more than 200 downloads of ads and postcards. In additional, nearly 375 people accessed the Farmers Market Frequently Asked Questions between July and September. These are all available year-round at www.farmersmarketcoalition.org/membership.