Search Results for: marketing

Farmers Market Coalition Launches Website Upgrades, Improvements to Interactive Resource Library

Stacy November 24, 2009

A newly upgraded Farmers Market Coalition website makes its online debut this week, strengthening the Coalition’s power to serve as a national hub for the exchange of farmers market best practices.

Planning Underway for MIFMA’s Market Manager Certificate Program

Stacy November 3, 2009

Over the next year, MIFMA’s Professional Development Committee will develop the Certificate Program’s curriculum and promotional materials with a goal of launching the Program in November 2010. MIFMA’s Market Manager Certificate Program will include training for new market managers and continuing education for current and experienced market managers as well as networking and information sharing opportunities.

From Farm to Fork: What Does Food Safety Look Like on the Ground?

Stacy

Tenley Weaver and Dennis Dove of Floyd County, Virginia own Full Circle Organic Farm and operate Good Food-Good People, a distributor of local fresh farm food. With food safety legislation pending in Congress, FMC took the opportunity to chat with Tenley about food safety at her farm and distributorship.

Fundraising for Sustainability: Memphis Farmers Market Revenue Strategies

Stacy

In 2008, we lost our fiscal agent and the ability to secure most grants. However, we were able to secure capital improvement grants for our facility and site improvements. The reality of the situation then, as it is now, is that fundraising is our biggest challenge. We are reapplying for (c)(3) status and are focused on earned income. Our 2009 operating budget totals $118,000 and includes marketing services, depreciation, operations, a part-time market manager, promotional items and facility and site improvements.

Growing Ideas into Action in Washington, DC

Stacy

We chose DC because of the palpable excitement and activity being generated there– from the White House Garden to the opening of the FreshFarm Market by the White House. Through USDA’s Know Your Farmer, Know Your Food initiative (KYF2), we are seeing a dramatic shift in the way this agency works internally and externally in promoting our local farm products and the markets and other venues that support them. It is in this new context that the board of directors convened to review our strategy and prioritize for the coming year.

Markets Are Up! Offers Tools for FM Week & Beyond

Stacy

Thousands of hits to the web page included 500 downloads of the free press release template, more than 100 downloads of the glossary PDF, and more than 200 downloads of ads and postcards. In additional, nearly 375 people accessed the Farmers Market Frequently Asked Questions between July and September. These are all available year-round at www.farmersmarketcoalition.org/membership.

Markets Are Up! Offers Tools for FM Week & Beyond

Stacy

Thousands of hits to the web page included 500 downloads of the free press release template, more than 100 downloads of the glossary PDF, and more than 200 downloads of ads and postcards. In additional, nearly 375 people accessed the Farmers Market Frequently Asked Questions between July and September. These are all available year-round at www.farmersmarketcoalition.org/membership.

Information Marketplace Webinars, Mini-Grants Available

Stacy

The Farmers Market Coalition has approximately 15-18 small grants available for state and regional farmers markets associations to provide market manager and producer trainings. In order to be eligible, representatives from applicant organization must a) be active FMC members as state, regional, government, or academic institutions and b) have had an organizational representative register for and participate in OR watch recordings of at least three Information Marketplace webinar sessions.

Vilsack Announces Number of Farmers Markets Grows to More than 5,200 Nationwide

Stacy October 4, 2009

Secretary of Agriculture Tom Vilsack announced on Friday that the number of farmers markets in the United States is up more than 13 percent from a year ago. A recent update of the online Farmers Market Directory lists 5,274 markets nationwide, up from 4,685 reported in 2008.

MIFFS & MIFMA Receive FMPP Grant to Train Managers

Stacy September 29, 2009

A certificate program for market managers will provide training and education as well as networking and information sharing opportunities for market management, focusing on market governance, rules and enforcement, business planning, market growth management and recordkeeping, human relations and conflict management, marketing and outreach, food safety, and fundraising.