Search Results for: marketing

Integrating Sustainability At Farmers Markets

Mykalee McGowan October 13, 2021

For many, farmers markets serve as a hub for sustainability, caring for your local farmer, and being environmentally conscious. Giving the community access to high quality, local produce at a fair price for both farmer and consumer is the ultimate goal for many markets. Creating a healthy space where the community can come together, chat,…

Farmers Markets and Health

Mykalee McGowan October 4, 2021

As a way to show the impact of their Ypsilanti Farmers Markets on health, Growing Hope created this brief marketing piece as a way to show health care organizations the relevancy of their potential sponsorships, as well as how their peers were involved in markets.

Project for Public Spaces Case for Healthy Places Report

Mykalee McGowan

This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking about marketing messages and how to make the case for your farmers market.

How to Grow Your Incentive Program: A Toolkit for Wholesome Wave’s National Nutrition Incentive Network

Mykalee McGowan

Aimed to help existing nutrition programs achieve greater success, this guide walks through goals, marketing, partnerships, fundraising, evaluation and innovation strategies. In addition to providing thorough information and many examples in a visually-appealing way, it suggests additional resources to dive even deeper.

American Farmland Trust and the Farmers Market Coalition Announce Winners of the 13th Annual America’s Farmers Market Celebration

Hannah Fuller September 28, 2021

American Farmland Trust and the Farmers Market Coalition are proud to announce the winners of the 13th annual America’s Farmers Market Celebration, a national event that ran between June 21 – September 19, 2021. Markets receiving the most votes from the public are declared winners of the “People’s Choice” category, as well as recognized as top markets in five regions nationwide. More than 2,000…

Researchers, USDA, and Local Food Networks Explore Impact of COVID-19 on Local and Regional Food Systems

Diana Broadaway July 30, 2021

In the late spring of 2020, FMC joined a collaborative project led by the USDA Agricultural Marketing Service (AMS) and the University of Kentucky, which included 16 other local food system communities of practice and network leaders. The year-long “Local Food Systems Response to COVID” project was designed both to spotlight the work done by…

Mykalee McGowan

Mykalee McGowan July 28, 2021

Communications Associate  Mykalee joined FMC as Communications Associate in July 2021. She has a Bachelors degree in Journalism from Howard University. Since then, she has also delved into photography, videography, and graphic design working for online publications such as Blavity, Greatist, and the Huffington Post. They have also worked in marketing and branding for organizations…

Farmers Market Brochure to Appear at S.D. Tourist Sites

Diana Broadaway June 10, 2021

FOR IMMEDIATE RELEASE:   6-8-2021 Farmers Market Brochure to Appear at S.D. Tourist Sites Yankton, S.D.-  The S.D. Specialty Producers Association (SDSPA) has developed a new rack card to promote South Dakota’s Farmers Markets to tourists across the state. The promotional cards will appear in five S.D. Interstate Welcome Centers along Interstate 29 & 90…

Adding Incentives to Your Market

Hannah Fuller June 2, 2021

In a 2019 article for the American Journal of Health Promotion, researcher Dr. Darcy Freedman identified six factors correlated with the increased use of SNAP at farmers markets. Of these, by far the highest increase came from additional incentives. Freedman wrote that “weekly SNAP Sales at markets were 69.9% higher if two or more incentive…

Online SNAP Updates

Katie Myhre May 28, 2021

  Online SNAP for Farmers Markets, other Farm Direct Sites and Direct Marketing Farms Welcome to FMC’s homepage for online SNAP. We know you have a lot of questions up in the air regarding online SNAP and how it affects market(s) in your region. When is it coming? Will I be able to offer it…