Search Results for: marketing

American Farmland Trust and the Farmers Market Coalition Announce Winners of the 13th Annual America’s Farmers Market Celebration

Hannah Fuller September 28, 2021

American Farmland Trust and the Farmers Market Coalition are proud to announce the winners of the 13th annual America’s Farmers Market Celebration, a national event that ran between June 21 – September 19, 2021. Markets receiving the most votes from the public are declared winners of the “People’s Choice” category, as well as recognized as top markets in five regions nationwide. More than 2,000…

Researchers, USDA, and Local Food Networks Explore Impact of COVID-19 on Local and Regional Food Systems

Diana Broadaway July 30, 2021

In the late spring of 2020, FMC joined a collaborative project led by the USDA Agricultural Marketing Service (AMS) and the University of Kentucky, which included 16 other local food system communities of practice and network leaders. The year-long “Local Food Systems Response to COVID” project was designed both to spotlight the work done by…

Mykalee McGowan

Mykalee McGowan July 28, 2021

Communications Coordinator  Mykalee joined FMC in July 2021.  She has a Bachelor’s degree in Journalism from Howard University. Since then, she has also delved into photography, videography, and graphic design work for online publications such as Blavity, Greatist, and the Huffington Post. They have also worked in marketing and branding for organizations and small businesses.…

Farmers Market Brochure to Appear at S.D. Tourist Sites

Diana Broadaway June 10, 2021

FOR IMMEDIATE RELEASE:   6-8-2021 Farmers Market Brochure to Appear at S.D. Tourist Sites Yankton, S.D.-  The S.D. Specialty Producers Association (SDSPA) has developed a new rack card to promote South Dakota’s Farmers Markets to tourists across the state. The promotional cards will appear in five S.D. Interstate Welcome Centers along Interstate 29 & 90…

Adding Incentives to Your Market

Hannah Fuller June 2, 2021

In a 2019 article for the American Journal of Health Promotion, researcher Dr. Darcy Freedman identified six factors correlated with the increased use of SNAP at farmers markets. Of these, by far the highest increase came from additional incentives. Freedman wrote that “weekly SNAP Sales at markets were 69.9% higher if two or more incentive…

Online SNAP Updates

Katie Myhre May 28, 2021

  Online SNAP for Farmers Markets, other Farm Direct Sites and Direct Marketing Farms Welcome to FMC’s homepage for online SNAP. We know you have a lot of questions up in the air regarding online SNAP and how it affects market(s) in your region. When is it coming? Will I be able to offer it…

The Challenge of Indoor Market Operations During a Pandemic

Diana Broadaway May 4, 2021

In the Fall of 2020, Farmers Market Coalition (FMC) brought together a small group of winter market operators into a Community of Practice (CoP). That group was faced with the daunting challenge of trying to operate their usual indoor market spaces while following CDC protocols for mandates and restrictions.  This small group participated in monthly…

Technology Companies

Katie Myhre April 27, 2021

Partnerships with Tech Companies, Developers, and More Farmers Market Coalition supports developers, organizations, and tech experts who have big visions to use technology to solve real problems for farmers markets and farm businesses. Whether you’re innovating on point of sale technology or designing new ways for open-air sites to measure attendance or other impacts, we…

Beautiful Photos for Busy Market Operators Webinar

Hannah Fuller April 21, 2021

It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone! Good…

Beyond SNAP: Incentives for WIC Farmers Market Nutrition Program

Alex Canepa April 14, 2021

Farmers Market Coalition is pleased to offer its second practitioner paper published through the Nutrition Incentive Hub, “Beyond SNAP: Incentives for Voucher and Coupon Programs,” by Erin Molnar and Amanda Osborne . Though SNAP incentives support the needs of many, hunger persists just outside the income threshold for eligibility. As a response, Countryside Food and…