Search Results for: marketing

Letter to USDA AMS Regarding LAMP COVID Funding

Hannah Fuller February 2, 2021

At the end of a tumultuous year, the Senate passed both a long overdue COVID relief package and the Fiscal Year 2021 appropriations bill. Both of these activities included important victories for farmers and farmers market operators, but also highlighted the need to critically consider how these programs and funds will be administered by USDA…

Takeaways from Match the Market

Hannah Fuller February 1, 2021

When Iowa Healthiest State Initiative and Pinnacle Prevention received the Gus Schumacher Nutrition Incentive Program (GusNIP) grant, Aryn Mclaren (Iowa Healthiest State Initiatives) and Adrienne Udarbe (Pinnacle Prevention) focused their efforts on expanding the types of participating outlets to include farmers markets and brick and mortar sites. Aryn and Adrienne knew making the leap to…

SDSPA: Specialty Producer Webinar Series

Diana Broadaway January 28, 2021

Educational Webinar Series for Specialty Food Producers The South Dakota Specialty Producers Association (SDSPA) has announced a new educational series for local food producers, Farmers Markets managers and vendors, and others interested in selling direct to consumers. “We are hosting training for producers to get together over the winter and plan for the summer 2021…

Graphic Design for Non-Designers Webinar

Hannah Fuller January 21, 2021

This webinar was held on January 20, 2021 by FMC Communications Staff. Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will…

Communities of Practice: Fostering Communication and Collaboration

Diana Broadaway January 13, 2021

Nurturing communities and the connections they foster is central to strengthening local and regional food systems. These communities may be formal or informal, large or small. We may not realize how many of these communities we participate in each day and how these opportunities to share with and learn from one another influence our personal…

COVID Package for Farmers Markets

Hannah Fuller January 4, 2021

In a flurry of activity at the end of the year, the federal government passed both a COVID relief package and the Fiscal Year (FY) 2021 appropriations bill. While these activities were a long time in the coming, both include important victories for farmers and farmers market operators.  The Emergency Coronavirus Relief Act of 2020…

Metrics and Beyond

Ben Feldman December 10, 2020

As 2020 comes to a close, farmers market operators across the country are reflecting on a year like no other, reviewing their results, and attempting to use the lessons to plan for 2021. While the future remains uncertain in many regards, the ability of markets to plan and prepare for the future is tied to…

GusNIP NTAE Center Awards $500K in Capacity Building Grants

Hannah Fuller November 22, 2020

Thirteen grants will help nutrition incentive and produce prescription projects strengthen impact and sustainability in high-need communities. The Gus Schumacher Nutrition Incentive Program National Training, Technical Assistance, Evaluation, and Information Center (GusNIP NTAE) awarded a total of $500,000 to 13 nutrition incentive projects, including SNAP incentives, and produce prescription projects across the country to support…

Match the Market: Adapting Nutrition Incentives to Various Food Outlets

Hannah Fuller November 2, 2020

Meet the Presenters Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets. Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have…

Communities of Practice

Diana Broadaway October 19, 2020

Communities of Practice   What are Communities of Practice (CoP)? In the context of farmers markets and farm-direct work*, FMC uses communities of practice as a peer-to-peer platform for bringing together small groups of market operators, organizational leaders, network partners, and/or other farm-direct site operators to address specific topics or areas of interest impacting their…