Search Results for: marketing

USDA Farmers Market, Local and Regional Food Systems Grants Announced

Hannah Fuller October 2, 2020

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) announced this week that it has awarded $27 million in grant funding through the Farmers Market and Local Food Promotion Program (FMLFPP) and $9.3 million in grant funding through the new Regional Food System Partnerships (RFSP) grant program. The grants fall under the Local Agricultural…

Hitching Your Market’s Wagon to a Star

Hannah Fuller September 30, 2020

This post was originally published on Darlene Wolnik’s Helping Public Markets Grow Blog. This blog was originally created during the period that our Training & Technical Assistance Director was working as an independent consultant to markets and to FMC. The focus of the blog continues to be opening discussions around systemic change and a theory…

2020 S.D. Local Foods Conference sees changes, opportunities for producers

Diana Broadaway September 24, 2020

2020 S.D. Local Foods Conference sees changes, opportunities for producers Yankton, S.D.- The annual South Dakota Local Foods Conference (SDLFC) is celebrating its tenth year. The 2020 event, Nov. 5-7 will be the first held entirely online. The SDLFC Planning Committee looks forward to discussing the new opportunities that this year has brought to local…

Reflecting on National Farmers Market Week 2020

Hannah Fuller August 26, 2020

The 21st annual celebration of National Farmers Market Week took place August 2nd through 8th. Seeing the engagement of market operators and dedicated supporters throughout social media during the week made it clear from the start that this NFMW was a great success despite the historic challenges faced by farmers market operators nationwide due to…

Sharing Our Values and Standing Up Against Racism — Guest Post from Napa Farmers Market

Hannah Fuller August 6, 2020

The following is a guest blog post by Cara Mae Wooledge, MPH, Market Manager of Napa Farmers Market for National Farmers Market Week. During the week, we are recognizing the important work of farmers market operators as leaders in their communities. Active initiatives towards equity and inclusion are vital components of FMC’s mission to strengthen…

Market Managers Fight for Community Food Access with Nutrition Incentive Programs

Stephanie Fenty August 5, 2020

Ever since Cheryl Whilby became the Market Manager of Schenectady Greenmarket, her dream has been to increase the purchasing power for customers using Supplemental Nutrition Assistance Program (SNAP). COVID-19 added urgency to this mission and united the Schenectady, New York community to find a solution to the challenge of keeping good food accessible to vulnerable…

Raise Money and Build Community with Engaging Online Fundraising

Hannah Fuller August 4, 2020

This blog post is a follow up to our webinar with the same title. You can watch the webinar and see the slides here.  Happy National Farmers Market Week! While this year’s celebration may look and feel different than years past, the COVID-19 pandemic has shown that farmers markets are truly essential. Across the country, farmers…

WEBINAR: Attract Food Vendor Sales and Set Safety Expectations with an Easy to Build Social Media Plan

Stephanie Fenty July 28, 2020

In this webinar, Heidi Anderson from theFarmBoard will teaches market managers and leaders how to use a values based marketing strategy to attract market customers who visit more and spend more while honoring pandemic market modifications and safety precautions. Participants will be guided through a social media plan with a full set of customizable example…

SDSPA: Celebrate National Farmers Market Week 2020

Diana Broadaway July 27, 2020

Celebrate National Farmers Market Week 2020 The South Dakota Specialty Producers Association (SDSPA) joins farmers markets across the country in celebrating National Farmers Market Week from August 2-8, 2020. The U.S. Department of Agriculture recently released a proclamation dedicating the week with the goal to increase awareness of the role local farmers markets play in…

Diana Broadaway

Stephanie Fenty July 22, 2020

Project Manager Diana became interested in local food and agriculture while studying resource management and working on small farms in upstate New York. She came to FMC from the field of flood research, where her work centered on portfolio management and risk assessment. Diana holds a BS in Environmental Economics and Policy and through these…