Since 2014, FMC’s Guest Instagram program has invited farmers markets across the country to takeover the Farmers Market Coalition Instagram account and use the national platform to share the stories, flavors, and faces of community farmers markets. Our Guest Instagramers continually amaze and inspire us and our followers with unique stories and powerful images.

Apply to participate below!

*Current FMC members have priority in participant selection

FMC’s Guest Instagram Program

Markets Share their Stories with a National Audience

Each year, we invite markets and direct marketing farmers to apply to the program and choose participants to take over a week of our Instagram account. Participants are chosen using criteria such as FMC’s annual messaging goals, writing a compelling description of the market’s unique attributes, and whether the market has participated in the past.

  • One-week time slots – Each participant has one week to share the story of their market and the impact that it has on their communities. Each takeover will start on a Monday and end on a Sunday.
  • Focus on market operators – This year, we are highlighting the faces behind the farmers markets, the managers, staff and volunteers that make the magic happen each week. Each participant will be asked to share at least one post focused on the people that make their market possible.
  • Sharing impact data – We are also asking that each participant shares a post that uses data to show their market’s impact. Whether that be the number of SNAP EBT dollars spent, or the average distance their vendors travel to the market, let us know how you make a difference.
  • Marketing webinars – FMC will be hosting a few webinars in 2020 focused on marketing strategy and planning. We strongly encourage all Guest Instagram participants and hopefuls to attend! Sign up for our newsletter for updates on when webinars are scheduled.
  • Read the full 2020 Guest Instagram Program Guidelines

Email with any questions. 


2020 Guest Instagram Program Application

*Current FMC members have priority in participant selection


2020 Guest Instagram Program Guidelines

Are you an Instagram novice? Don’t let that stop you from applying. We’ll provide you with guidelines and tips to help make the most of your Guest Instagram experience. If your market or farm doesn’t have an Instagram account, jump on the bandwagon and set one up today.