Advocacy Toolkit Walkthrough Webinar

Mykalee McGowan June 3, 2022

National Farmers Market Week is coming up and it is a fantastic opportunity for farmers markets to engage with elected officials and other policymakers in their local communities! To make sure you have all the information you need to work with the materials, FMC’s Executive Director, Ben Feldman, walks us through our Advocacy Toolkit in this…

Using Short Clip Videos to Connect with Customers

Mykalee McGowan May 20, 2022

Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short-form videos — can help you do that. In this webinar, VAFMA and VSU host Shannon Loy of The Social Ginger to share the ins and outs of using videos to connect with customers. Watch Video Here

Glossary of Farmers Market Terms

Hannah Fuller May 5, 2022

This glossary was developed by John Porter, Urban Agriculture Program Coordinator for Nebraska Extension for use by Oregon Farmers Markets Association and other farmers market organizations. This is a reference for farmers market managers, vendors, volunteers, board members and customers, but should not be considered a legal or academic document. Check out the recording of…

Introducing SNAP-EBT Electronic Incentives with MarketLink & Novo Dia Group

Alex Canepa

Check out this webinar to see what NAFMNP’s MarketLink and Novo Dia Group have built for electronic incentives – the TotilPay Incentive Management System (TIMS). This solution provides an administrative portal for issuance and works with a digital wallet for the redemption of electronic benefits by participants. This webinar will provide a walkthrough of the…

SNAP 101: Best Practices for EBT & Nutrition Incentives

Mykalee McGowan April 28, 2022

Thinking about getting your farm or market SNAP authorized? We’ve got you covered. Join FMC’s team for a brief overview on authorization and overall market preparations. Watch the recording here!  Just view the slides

Behind the Scenes of the Anti-Racist Farmers Market Toolkit

Mykalee McGowan April 13, 2022

In this hour-long discussion Sagdrina Jalal, Anti-Racist Farmers Market Toolkit Lead Facilitator and FMC Project Manager Rachael Ward discussed the origins of the partnership structure that has supported the toolkit’s creation, why anti-racism work is important for all farmers market organizations to engage with, and plans for continuing to grow and adapt the toolkit. Check…

Online Farm Markets

Alex Canepa March 18, 2022 provides point of sales, inventory management, preorder options, and much much more for farm market vendors, making life easier for the market, the vendors, and the customers.

GusNIP Year 2 Impact Report

Mykalee McGowan January 19, 2022

The Gus Schumacher Nutrition Incentive Program (GusNIP) is designed to increase fruit and vegetable purchases and intake among consumers with a low-income, reduce food insecurity, decrease healthcare utilization and cost, and contribute to local economies. Year 2 program evaluation findings include positive economic and nutrition-related outcomes.

2022 Annual FMC Member Meeting

Hannah Fuller

The 2022 Annual Member meeting took place on January 13, 2022 at 10am PT / 1pm ET on Zoom. In this meeting, FMC staff presented an overview of the organization’s accomplishments and challenges through 2021 within the context of our five year strategic plan and shared our focus areas for the coming year. View the…

State Funding through the Legislature for Farm Direct Nutrition Incentives

Alex Canepa January 7, 2022

The Farmers Market Coalition is proud to present our third practitioner paper. Written by Molly Notarianni of Oregon’s Farmers Market Fund and Elizabeth Borst of Virginia Fresh Match, this paper addresses the topic of state funding through the legislature for nutrition incentives. Acknowledging that GusNIP funding has provided a pathway for projects to grow, the…