2010 Manager and Vendor Study Report
Evaluation | Management and Operations | State Association Development
The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a
telephone measurement survey conducted among a cross section of market managers and farmer
vendors who participate in farmers’ markets in and around the Greenbelt (Ontario). The sample for the
structured telephone interview consisted of 60 Greenbelt‐based farmers and 40 market managers. This
research was conducted between November 2009 and February 2010 to understand market sales, operational characteristics, challenges, and other factors impacting markets. This study parallels Greenbelt Farmers Market Network’s 2010 and 2012 Shopper Studies.
Greenbelt Farmers Market Network