2010 Shopper Study Report
Evaluation | Management and Operations
Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and around the Greenbelt participated in an online survey. Invitations to take part in the study were distributed at approximately 30 farmers’ markets in October to early November 2010. The survey report covers shopper demographics, motivations, and perceptions about farmers markets.
Resource WebsiteGreenbelt Farmers Market Network