A Farmer’s Guide to Selling at Farmers Markets

Farmers markets are just one outlet for farmers to sell their product directly to consumers. How do you decide that they are the right option for you and your farm? Although every farmers market has its own culture and flavor, there are certain consistent aspects of selling at farmers markets that you can count on. In contrast to other outlets such as wholesale, farmers markets provide an opportunity to maximize the amount of revenue that go directly to the farmer; however, they come with their own set of opportunities, challenges, and logistical considerations. Read on to learn more about how markets work, if they are a good fit for your farm and business model, and how to maximize opportunities for success.