Counting Visitors at Markets
How is a market to make an accurate count of visitors? Most markets select one of three current methods when conducting a count. All three require staffing and a little planning. All three are only estimates of annual attendance. Those methods are commonly called:
Sample (or Timed Entry) count
Walkthrough (or Walk Around) count
This article covers the pros and cons of each method as well as one new method being used by markets in D.C.