Counting Visitors at Markets

Surveys, Evaluation

How is a market to make an accurate count of visitors? Most markets select one of three current methods when conducting a count. All three require staffing and a little planning. All three are only estimates of annual attendance. Those methods are commonly called:
Full count
Sample (or Timed Entry) count
Walkthrough (or Walk Around) count
This article covers the pros and cons of each method as well as one new method being used by markets in D.C.

Published April 17, 2017 Link to Resource

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