Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA

Evaluation | Promotion, Outreach, and Special Events

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional strategy to increase farmers market patronage.

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Pacific Coast Farmers Market Association

By: Jim Barham and Carlos Coleman Published November 17, 2013 Publisher Website Link to Resource PresentationReportSurvey

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