Market Match for Seniors
Impact Reports
Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh market produce, encourage them to broaden their food environment, and get them excited about healthful eating.
richard@thinklikepirates.comMarket Umbrella