Match the Market: Adapting Nutrition Incentives to Various Food Outlets
Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets.
Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have grown in popularity over the years. Although they originated in farmers markets, today nutrition incentives have expanded to reach several food outlets, including farm stands, CSAs, co-ops, and grocery stores. Throughout this expansion, administrators have discovered that there is no “one size fits all” approach.
This webinar will discuss how nutrition incentive practitioners can adapt and shift their programs to meet the unique needs of different types of food outlets. Statewide and regional organizations that expanded their nutrition incentive program from farm direct outlets to brick and mortar outlets (or vice versa) will discuss their rationale for this shift and how they adapted their program accordingly. They will share the lessons they learned along the way, including tips on marketing, capacity support, and outlet funding requirements.
Attendees will learn:
- Important considerations when shifting an existing nutrition incentive model to a new type of food outlet
- The challenges faced when making the expansion between farm direct and brick and mortar outlets
- The benefits of running incentive programs in both farm direct and brick and mortar outlets
Whether your organization is already preparing to implement a nutrition incentive program in a new type of outlet, or you’re simply interested in learning about the difference between how incentive programs work at farm direct and brick and mortar sites, this webinar will offer you insight into how you can successfully match the market.
Click the image below for the recording of the webinar