Paired Price Comparison of Farmers Market and Supermarket Produce in San Luis Obispo County

In this study, three farmers’ markets were chosen, along with three paired supermarkets. Six produce items were selected and prices were collected at each outlet every other week, during a five week period, for a total of 108 observations. After ANOVA analysis, the study concludes that, for the six chosen commodities, the average price at the farmers’ markets was 25 cents lower than at the supermarkets.

California Polytechnic State University