PCFMA- Cultivating a Strategy for Social Media Success

PCFMA was awarded a 2017 Farmers Market Promotion Program (FMPP) grant from the USDA for a project entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers.” The goal of the project is to develop best practices for using email, social media and text messaging to inform and motivate farmers’ market shoppers. Ten months into the project, PCFMA has developed recommended best practices for engaging farmers’ market shopper via social media. These eight steps have allowed PCFMA to increase its reach on Facebook by 82% over the past four years.

PCFMA