Marketing Research and Strategy for Growing Sales Opportunities at Puget Sound Farmers Markets


This detailed research effort seeks to identify attributes of target consumers for farmers markets, perceived challenges, opportunities and strategies to attract these consumers to expand and strengthen the customer base for the region’s farmers markets, with specific recommendations for addressing issues unique to the four proxy markets.  The report also addresses the perceptions and barriers of 2nd tier farmers market shoppers.

Resource Website

Cascade Harvest Coalition

Published January 12, 2014 Publisher Website Link to Resource ReportSurvey

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