The Consumer & the Farmers Market: What the Research Shows Us

Evaluation

This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets.  Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City, as well as perceptions about what products are purchased and perceptions about what kinds of locally grown crops are available.

Funding for the study was provided by  a 2008 USDA Specialty Crops Research Initiative grant.
Resource Website

Penn State College of Agriculture & Life Sciences


By: Kathy Kelley, Jeff Hyde, and Amy Chamberlain Published January 12, 2014 Publisher Website Link to Resource PresentationResearch ReportsSurvey

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