Tools for Rapid Market Assessment


Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two quantitative methods- customer counts and dot surveys and Rapid Market Assessment, which collects both quantitative and qualitative data collection.

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Oregon State University Extension Service

By: Larry Lev, Linda Brewer, and Garry Stephenson Published November 08, 2013 Publisher Website Link to Resource ReportSurveyTopical guides

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