Vermont Farmers’ Markets and Grocery Stores: A Price Comparison

The primary objectives of this price comparison study are threefold:
1. Establish an overview of prices at farmers’ markets that consumers can
expect to encounter in Vermont, and how they compare with grocery store
prices.
2. Utilize the pricing data to formulate more effective outreach efforts for EBT
beneficiaries who may be reluctant to visit farmers’ markets due to the
perception that prices at farmers’ markets are higher. For example,
identifying periods of the growing season when farmers’ markets prices are
particularly low or identifying specific produce prices that are particularly
low can better inform purchasing decisions by EBT users.
3. Provide farmers’ market producers and market managers with robust pricing
data that can inform their pricing decisions

NOFA-VT