California Contacts

California Alliance of Farmers Markets

California Farmers Market Association 

The Ecology Center

SNAP Info & Contacts

Program Name/EBT Card Name: CalFresh/Golden State Advantage Card
Current contractor: Xerox State and Local Solutions, Inc. (Conduent)

The California Department of Social Services provides free wireless EBT terminals to eligible farmers markets, and covers both wireless and transaction fees associated with managing the SNAP program. Credit/debit fees (if utilized) must be paid by the farmers market. Program support materials (banners, etc.) are available through the Ecology Center.

California Ag Department

California Department of Food and Agriculture Certified Farmers Markets


Senior Farmers Market Nutrition Program


Crystal G. Myers, SFMNP Director

FAX: (916) 657-4240



Monica Pedigo, SFMNP Coordinator

Phone: (916)-403-6534



WIC Farmers Market Nutrition Program

Christine Nelson, WIC Director

Phone: (916) 928-8806

Fax: (916) 928-8341

Toll Free: 1-888-WICWORKS or 1-888-942-9675

VOC Contact: 1-800-852-5770



Cydney Mayo, FMNP Coordinator

Phone: (916) 928-8681

California News/Case Studies

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NFMW 2019: Celebrating Entrepreneurship at Farmers Markets

Stephanie Fenty August 4, 2019

This National Plant-Based Foods Company’s Best Launch Pad? The Farmer’s Market How Hodo went from farmers market favorite to national powerhouse National Farmers Market Week is finally here, and we are highlighting one of the many examples of entrepreneurs who started at farmers markets. Hodo is a perfect example of how farmers markets can stimulate… Read More

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Fran Drescher’s Master Class Health Summit- October 23, 2018

Allie Vrtachnik August 21, 2018

“Fran Drescher’s Master Class Health Summit is a mind-expanding, life-changing day that gives you the tools to prevent, reduce, and reverse dis-ease. We hand-select doctors and medical experts making exciting inroads in their fields. Instead of focusing on symptoms and treating those, we help you look at your health from a holistic point of view.… Read More

Sharing Our Values and Standing Up Against Racism — Guest Post from Napa Farmers Market

Hannah Fuller August 6, 2020

The following is a guest blog post by Cara Mae Wooledge, MPH, Market Manager of Napa Farmers Market for National Farmers Market Week. During the week, we are recognizing the important work of farmers market operators as leaders in their communities. Active initiatives towards equity and inclusion are vital components of FMC’s mission to strengthen… Read More

California Resources

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Truth & Transparency: Farm Audits for Producer-Only Integrity

Liz Comiskey October 8, 2014

  Presenter: Tyler Thayer, Farm Audit Program Manager, Agricultural Institute of Marin Moderator: Stacy Miller, FMC Program Advisor Recording Slidedeck PDF Handouts: AIM Initial Farm Audit Letter (PDF) AIM Conclusion Letter (PDF) Earning a reputation as the most transparent and trustworthy place to buy local farm goods directly from farmers requires appropriate policies and fairly enforced… Read More

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Selling the Whole Truckload

Stacy November 8, 2013

A quick guide developed by Gail Hayden of California Farmers’ Market Association for farmers to market their products which includes strategies to increase sales, stall merchandising, and the basics of customer service. Read More

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A Guide to Managing Risks and Liability at California Certified Farmers Markets

Stacy November 1, 2013

Produced by the Small Farm Center in partnership with the USDA Risk Management Agency, this 16-page resource serves as a guide for safe and secure farmers market experiences for customers, vendors, and the community at large. The publication focuses on common risks associated with operating a farmers market in California and provides guidelines for managing… Read More