California Contacts

California Alliance of Farmers Markets

California Farmers Market Association 

The Ecology Center

SNAP Info & Contacts

Program Name/EBT Card Name: CalFresh/Golden State Advantage Card
Current contractor: Xerox State and Local Solutions, Inc. (Conduent)

The California Department of Social Services provides free wireless EBT terminals to eligible farmers markets, and covers both wireless and transaction fees associated with managing the SNAP program. Credit/debit fees (if utilized) must be paid by the farmers market. Program support materials (banners, etc.) are available through the Ecology Center.

California Ag Department

California Department of Food and Agriculture Certified Farmers Markets


Senior Farmers Market Nutrition Program


Crystal G. Myers, SFMNP Director

FAX: (916) 657-4240



Monica Pedigo, SFMNP Coordinator

Phone: (916)-403-6534



WIC Farmers Market Nutrition Program

Christine Nelson, WIC Director

Phone: (916) 928-8806

Fax: (916) 928-8341

Toll Free: 1-888-WICWORKS or 1-888-942-9675

VOC Contact: 1-800-852-5770



Cydney Mayo, FMNP Coordinator

Phone: (916) 928-8681

California Resources

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Agricultural Institute of Marin: Setting Up Your Farmers Market Booth Under COVID-19 Guidelines

Diana Broadaway May 12, 2020

Farmers Markets are essential services during the current Shelter-In-Place order. This video shares some helpful tips for Market Participants (vendors) setting up their booth at farmers markets during the COVID-19 outbreak.   Read More

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CA Alliance of Farmers’ Markets: Practices at Market in Response to COVID-19

Diana Broadaway May 12, 2020

WEBINAR: The California Alliance of Farmers’ Markets hosted a COVID–19 Response/Best Practices webinar. We had a panel of speakers that represented farmers‘ markets across California. Our Call to Action: Market operators and managers everywhere, we invite you to join forces as we ~UNITE~ and ~RISE~ to the occasion of keeping our markets OPEN and SAFE. Go… Read More

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San Mateo County Shelter In Place Statement:

Alex Canepa March 17, 2020

San Mateo County affirms that farmers markets are essential services even as it issues “shelter in place” statement: Read More

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Santa Clara County Public Health Guidance On COVID-19

Alex Canepa March 16, 2020

Guidance on coronavirus from Santa Clara County Public Health Department advising that farmers markets may remain open with appropriate precautions. Read More

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Los Angeles Health Department COVID-19 guidance

Alex Canepa March 16, 2020

Guidance that markets can remain open but must follow appropriate procedures Read More

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California Sign on Letter to Secretary Ross Regarding COVID-19

Alex Canepa March 14, 2020

Letter, urging Secretary Ross to affirm Certified Farmers’ Markets’ essential role and equate them with grocery stores for the purposes of COVID19 containment policies. Read More

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“Farmers Market” Defined

Alex Canepa November 2, 2017

The federal government, along with many states and commonwealths define “farmers market” in statute or code. These definitions determine eligibility for participation in programs including the WIC and Senior Farmers Market Nutrition Programs as well as state-administered farmers market certification programs. In the interest of consumer protection, lawmakers in multiple states have also explicitly prohibited… Read More

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Truth & Transparency: Farm Audits for Producer-Only Integrity

Liz Comiskey October 8, 2014

  Presenter: Tyler Thayer, Farm Audit Program Manager, Agricultural Institute of Marin Moderator: Stacy Miller, FMC Program Advisor Recording Slidedeck PDF Handouts: AIM Initial Farm Audit Letter (PDF) AIM Conclusion Letter (PDF) Earning a reputation as the most transparent and trustworthy place to buy local farm goods directly from farmers requires appropriate policies and fairly enforced… Read More

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Selling the Whole Truckload

Stacy November 8, 2013

A quick guide developed by Gail Hayden of California Farmers’ Market Association for farmers to market their products which includes strategies to increase sales, stall merchandising, and the basics of customer service. Read More

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A Guide to Managing Risks and Liability at California Certified Farmers Markets

Stacy November 1, 2013

Produced by the Small Farm Center in partnership with the USDA Risk Management Agency, this 16-page resource serves as a guide for safe and secure farmers market experiences for customers, vendors, and the community at large. The publication focuses on common risks associated with operating a farmers market in California and provides guidelines for managing… Read More

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A Survey of Farmers Market SNAP Incentive Programs: Lessons, Challenges, and Trends

FMC October 29, 2013

This brief report offers a review of brief survey of examples and insights for improving and sustaining the Philly Food Bucks program, based upon the experiences of farmers market SNAP incentive programs in the following cities: New York City, Boston, New Orleans, San Diego, and Portland, Oregon. Read More