Wisconsin Contacts


Wisconsin Farmers Market Association

Contact: Kristin Krokowski
515 W Moreland Blvd AC G22
Waukesha WI 53188
E-mail: kkrokowski@waukeshacounty.gov
Web site: www.wifarmersmarkets.org

SNAP Info & Contacts

Program name/EBT Card Name: FoodShare/Wisconsin Quest Card
Current contractor: Fidelity Information Services, LLC (FIS)

Kristin Krokowski
Wisconsin Farmers Market Association
(262) 548-7770

Wisconsin Ag Department

Wisconsin Department of Agriculture 


WIC Farmers Market Nutrition Program

Judy Allen, FMNP/SFMNP Coordinator

FAX: (608) 266-3125

Email: judy.allen@wisconsin.gov


Lisa A. Murphy, Director

Fax: (608) 266-3125

VOC Contact: 608-266-9824

Email: lisa.murphy@wisconsin.gov


Senior Farmers Market Nutrition Program

Judy Allen, FMNP/SFMNP Coordinator

FAX: (608) 266-3125

Email: judy.allen@wisconsin.gov


FMC Contact

To add state news to this page, please contact:


Wisconsin News/Case Studies

Standing Together Against Racism: Black Lives Matter

Stephanie Fenty June 3, 2020

Over the past week, the United States has been shaken by the deep inequities rooted within our justice system that have continued to destroy the lives of Black Americans like George Floyd. In the past, the Farmers Market Coalition has largely remained silent on matters of race and injustice. We will do so no longer.… Read More

2019 National Poster Contest Winners

Maya Clark July 9, 2019

The Farmers Market Coalition and Farm Aid are pleased to announce the winners of the 2019 National Farmers Market Poster Contest. Since 2014, Farmers Market Coalition has hosted the National Farmers Market Poster Contest to showcase the creative ways that farmers markets around the country are advertising in their communities. Both FMC and contest sponsor… Read More

From Coast to Coast: A Snapshot of the 2018 Farmers Market Poster Contest

Allie Vrtachnik May 25, 2018

The 2018 National Farmers Market Poster Contest has come to a close, folks! The deadline for poster submissions was May 15th, but you still have till until May 31st to act as a judge for the Fan Favorite award. Your vote counts as a ‘like’ for your local market or favorite submission. Browse the contest… Read More

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Milwaukee Farmers Market List and SNAP-accepting markets

Allie Vrtachnik May 3, 2018

Its farmers market season in Milwaukee. On Milwaukee has posted a comprehensive list of farmers markets, and the Milwaukee Farmers Market Coalition & Fondy Food Center has compiled the SNAP-accepting farmers markets.  Read More

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Meet the Soil Sisters: Making it as a Female Farmer

Emma Hansen March 16, 2018

In November 2009, Lisa Kivirist pulled out a map of Wisconsin. Using her Green County farm as the center point, she drew a circle with a 40-mile radius, then identified every female sustainable-food activist who fell inside it. Organic agriculture can be a lonely endeavor in the rural Midwest, the 50-year-old explains, and winters are long:… Read More

WFMA Conference Presentations

Emma Hansen February 16, 2018

Here are links to three of the presentations from this year’s 7th annual WFMA conference. Dusty Krikau’s “Tools for Social Media Posts” http://bit.ly/2EZCihE. Dar Wolnik’s “Identifying and Marketing to Core Shoppers (pdf)” and “Markets as Data Collectors (powerpoint)” http://bit.ly/2EnVVD3 Read More

Notes from the Wisconsin Fresh Fruit and Vegetable Conference

Darlene Wolnik January 25, 2018

by Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org In truth, my favorite farmers market conferences are those that also include solid tracks for farmers. Having both groups in one place, able to peek into various sessions and use the social time to hear from their peers usually on the other side of the table is… Read More

Farmers Market Webinar Discount for Members of the Wisconsin Farmers Market Association

Emma Hansen January 18, 2018

Are you interested in learning more aspects of market management, like collecting and sharing data, financial support and management, marketing, planning for special events (and more)? Register for individual educational webinars, learn dates and topics http://bit.ly/2Di3XZo. Registration is $20 per webinar for members of the Wisconsin Farmers Market Association. Registration closes the morning of each webinar… Read More

WFMA Annual Fresh Fruit and Vegetable Conference

Emma Hansen December 5, 2017

The 2018 WFMA annual Fresh Fruit and Vegetable conference will be held on Monday, January 22 (all day) and Tuesday, January 23 (morning), at the Kalahari Resort in the Wisconsin Dells. Darlene Wolnik, FMC’s Senior Research Associate, will be presenting two sessions on data collection for markets: “Markets as Data Collectors” and “Making a Case… Read More

Wisconsin Edible Startup Summit

Emma Hansen October 30, 2017

Wisconsin Edible Startup Summit http://bit.ly/2z2Twte for people who have been considering starting a local food business, those who are in the early stages of development, and for food businesses seeking to expand or diversify. November 17 and 18 at American Family Center in Madison. Co-hosted by DATCP and Dane Co UW Extension; register by Nov 9. Topics… Read More

Downtown Appleton Farmers Market: There’s magic in the market.

Allie Vrtachnik January 30, 2017

Wisconsin’s Appletonians look forward to the weekend happenings during their short, Midwestern summers. Lucky for them, Appleton’s downtown is lively, with music, art, and market winding through its core. The Performing Arts Center, five museums, first hydroelectric powered house, and Houdini’s home are all pulls to the city. Houdini may be long past, but there’s… Read More

FMC’s 2016 Farmers Market Poster Contest Winners!

Honesta Romberger August 8, 2016

It’s that time of year we’ve all been waiting for – National Farmers Market Week! To kick off celebrations here at FMC, we’re excited to announce the winners of our 2nd Annual Farmers Market Poster Contest. Entrants were challenged to submit farmers market posters that depicted a combination of engaging graphics, informative messaging and regional… Read More

2016 FINI Grant Awardees Announced

Honesta Romberger June 10, 2016

This week, the U.S. Department of Agriculture announced the awardees of $16.8 million in competitive grants to help SNAP (formally food stamps) participants increase their purchases of fruits and vegetables. The funding comes from the Food Insecurity Nutrition Incentive (FINI) program, authorized by the 2014 Farm Bill and administered by USDA’s National Institute of Food… Read More

**Updated** Congratulations to FMC Member FMPP and FMSSG Awardees!

Liz Comiskey October 9, 2015

The awardees of the 2015 Farmers Market Promotion Program (FMPP), the Local Food Promotion Program (LFPP), and the first ever Farmers Market SNAP Support Grants (FMSSG) were announced last week! Check out all of the FMC members that were awarded below. Many FMC members will also benefit from grant projects within their community networks; you… Read More

Farmers Market Metric Program Update from FMC Researcher, Darlene Wolnik

Honesta Romberger September 10, 2015

Indicators for Impact: Farmers Markets as Leaders in Collaborative Food System Data Collection and Analysis Update: Market Observations 2014-2015, By Darlene Wolnik FMC Senior Researcher, September 2015 Indicators for Impact: Farmers Markets as Leaders in Collaborative Food System Data Collection and Analysis is a project in which the University of Wisconsin-Madison in collaboration with the Farmers Market… Read More

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Farmers Market Metrics Prototype Released

Jen O'Brien July 8, 2014

As hundreds of markets open for the year and others begin their summer season, the Farmers Market Coalition held a kickoff of its own, unveiling the first round of prototype reports from the Farmers Market Metrics project. The Farmers Market Metrics project is a multifaceted measurement initiative conducted in partnership with advocacy groups, market organizations,… Read More

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Farmers Market Metrics Project to Enhance Evaluation Efforts of Farmers Markets

FMC May 1, 2014

Today, the Farmers Market Coalition (FMC) announces an exciting collaboration with the University of Wisconsin (UW) to build practical tools for evaluating farmers markets and communicating impacts to local, regional, and national stakeholders. FMC is a member-based 501(c)(3) organization with a mission to strengthen farmers markets for the benefit of farmers, consumers, and communities. Farmers… Read More

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More than 200 organizations participate in Farmers Market Promotion Program Grantee Survey

Liz Comiskey February 15, 2013

by Stacy Miller, Project Director Since the USDA Agricultural Marketing Service (AMS) first issued grants under the Farmers Market Promotion Program (FMPP), 575 projects have been awarded in all fifty states, totaling $32,310,288 in funding.  In what ways has the program contributed to stronger, healthier, more innovative and inclusive food systems? As reported in the… Read More