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Digital Marketing for Any Budget
Mykalee McGowan October 4, 2021This presentation by Laura Ludka for Fair Food Network’s nutrition incentive program– Double Up Food Bucks– walks through how to maximize digital strategies even with a low or no budget.
Communications Planning Made Easy with Values-Based Marketing
Mykalee McGowan October 1, 2021This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.
Marketing Tips for an Ever Changing Marketplace: increase sales, foot traffic and repeat customers
Hannah Fuller July 12, 2021Summer is now upon us, and we’re in the full swing of the farmers market season. All of the happy and excited faces of customers are walking from booth to booth to pick their favorite, fresh local produce, eggs and meats. It is an amazing time to be in the food movement and so vital…
ILFMA: 10 Tips for Marketing Your Farmers Market During COVID-19
Diana Broadaway May 12, 2020WEBINAR: Market managers are presented with the difficult task of marketing their market’s upcoming opening while also making sure they’re communicating to vendors, staff volunteers, and shoppers a myriad of new rules for operating a market during COVID-19. So, how do market managers make it all happen…and still sound hopeful and excited for the upcoming…
2018 National Direct Agricultural Marketing Summit
Jen O'Brien April 17, 20192018 National Direct Agricultural Marketing Summit The 2018 National Direct Agricultural Marketing Summit came to fruition because 4 organizations explored a common goal: fostering mutually beneficial connections between researchers and practitioners while offering hands-on technical assistance. With no national convening to set precedence for these goals, the USDA Agricultural Marketing Service took on an experiment:…
Public Relations and Marketing Fellow, Tuscaloosa AL
Darlene Wolnik January 18, 2019JOB POSTING: Public Relations and Marketing Fellow, Schoolyard Roots in Tuscaloosa, AL, in partnership with the Americorps VISTA program. Full-time, one year position. More information here.
A Grower Self Assessment of Direct Marketing Food Safety Risks
Alex Canepa November 15, 2018Guide and worksheets for direct marketing growers to self-assess and improve their food safety practices.
The National Direct Ag Marketing Summit
Allie Vrtachnik October 26, 2018The 2nd annual National Direct Agricultural Marketing Summit will take place from October 7-9, 2019 in Rosemont, Illinois (Chicago-area). FMC will be hosting pre-Summit activities on October 7 for markets and market networks. The agenda for those activities are below: Pre-Conference Agenda 9:30am—Welcome Introduction by Ben Feldman 9:30-11:45am —State and Network Leader meeting Please contact Darlene Wolnik for…
2018 National Direct Agricultural Marketing Summit
Honesta Romberger April 24, 2018In partnership with the USDA, Food Distribution Research Society, National Value-Added Agriculture Conference, and Farm Credit Council, FMC is excited to host the 2018 National Direct Agricultural Marketing Summit – the first of its kind in the United States! When: September 15-18, 2018 (Pre-conference activities on September 15-16) Where: Crystal Gateway Marriott in Arlington, Virginia Why should you…
New report: Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets
Darlene Wolnik February 12, 2018In an effort to understand the limitations of and opportunities for Vermont’s direct markets, NOFA-VT commissioned this report as part of a multifaceted project that includes research, technical assistance for direct marketers, and a statewide advertising campaign. e target audiences for this report are direct marketers and local food system advocates who want to better…
