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Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets
Alex Canepa February 12, 2018This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017. Through this report we ask: With so many market…
Growers Guide for Nebraska Farmers Markets and Other Marketing Opportunities
Allie Vrtachnik January 26, 2018This Growers Guide PDF-formatted manual was funded by the Nebraska Department of Agriculture, developed by Buy Fresh Buy Local Nebraska in partnership with the Center for Rural Affairs. It contains a history/background of Nebraska farmers markets, along with farmers market rules, regulations, direct-to-consumer information, suggestions for displays, signage, pricing, proper methods of sale, permits, hygiene,…
Farm to Market: North Dakota’s Guide to Direct Farm Marketing
Stephanie Fenty July 11, 2017This handbook will help you understand and comply with North Dakota state laws and regulations regarding the direct sale of produce, meat products, baked goods and handmade items. Many other resources for beginners as well as seasoned agriculture entrepreneurs are available. All information provided here is subject to change. In the event a law has…
Results from the Local Food Marketing Practices Survey are in!
Honesta Romberger December 21, 2016It’s here! The USDA National Agricultural Statistics Service (NASS) has released the results from the first ever Local Food Marketing Practices Survey. Farmers markets and local farms suffer from a lack of comprehensive data on their activities, which stymies strategic decision making and growth. As one of multiple efforts to address this issue, the Farmers Market…
Marketing Farmers Markets
FMC August 10, 2015A Selection of Materials from Across the U.S.With a focus on SNAP and WIC Customers
Niche Marketing to Wildlife Conservationists
Liz Comiskey July 8, 2014by Charlottes Conley, Conservation Associate at Defenders of Wildlife It’s well known that consumers frequenting farmers markets these days are concerned about where their food is coming from and how it is grown. They want to feed their families food that is organic, grown locally and better tasting than what they could find at the local supermarket.…
Beyond the Brand: Marketing your Mission for Improved Fundraising and Community Support
Liz Comiskey February 21, 2014Is your market stuck in a fundraising rut? Are you great at talking about why the market matters but not so good at explaining the role of your organization in making it happen? In this webinar, we learn about why and how to spend less energy promoting the market as just a great place to…
Marketing Research and Strategy for Growing Sales Opportunities at Puget Sound Farmers Markets
Stacy January 12, 2014This detailed research effort seeks to identify attributes of target consumers for farmers markets, perceived challenges, opportunities and strategies to attract these consumers to expand and strengthen the customer base for the region’s farmers markets, with specific recommendations for addressing issues unique to the four proxy markets. The report also addresses the perceptions and barriers…
Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA
FMC November 17, 2013Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional strategy to increase farmers market patronage.
Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)
FMC November 14, 2013This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.
