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Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA
FMC November 17, 2013Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional strategy to increase farmers market patronage.
Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)
FMC November 14, 2013This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.
Ten Tips for Marketing with Social Media
FMC November 11, 2013This blogpost offers tips for marketing through social medial inspired by strategies that farmers markets know and use.
Marketing Tips for Farmers
Stacy November 10, 2013Five basic tips offered by the New Mexico Farmers’ Marketing Association that all vendors can follow to boost sales.
10 Tips For Marketing With Social Media
Stacy November 7, 2013This blogpost by Shaw Hessinger offers tips for farmers markets marketing through social medial inspired by strategies that farmers markets know and use.
New Directions in Marketing for Farmers Markets
Stacy November 4, 2013A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.
The Farmer’s Legal Guide to Producer Marketing Associations
Stacy November 2, 2013This book from the National Agricultural Law Center at the University of Arkansas looks at some of the issues raised when farmers decide to work together. The book is focused on legal issues, yet it also looks at some of the business fundamentals and marketing issues farmers need to consider as they approach a producer…
Direct-to-Consumer Marketing Growing Faster Than Total Agricultural Sales
Stacy June 8, 2009A new report by the U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) shows direct-to-consumer farm marketing in the United States is growing faster than total agricultural sales—the two categories increased 104.7 percent and 47.6 percent, respectively, from 1997 to 2007.
Online Training For Food Safety and Marketing of Local Foods
FMC March 25, 2009A South Dakota Cooperative Extension Service Web site offers online training in food safety and marketing strategies for foods that are grown and marketed locally. The training is a self-paced study that provides content along with follow-up questions to assess what participants Share I online pharmacy no prescription and. This felt stripped use, viagra for…
New Meat Marketing Resources Available
StacyThe New York Small Farms Livestock Processing Work Team announced two new publications. Meat and Poultry at the Market: What a Farmers’ Market Manager Needs to Know and Meat and Poultry at the Market: What a Farmer Needs to Know cover many specific details on what is required of farmers in order to sell at…
